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    Digital Growth - Lagos, Nigeria - The People Practice

    The People Practice
    The People Practice Lagos, Nigeria

    Found in: beBee S2 NG - 4 days ago

    Default job background
    Full time
    Description

    ABOUT THE COMPANY

    WHY WE EXIST
    ​
    Startup founders and CEOs are faced with many challenges from the time they launch; from funding to having a unique product or service, and to having an eager and existing market, amongst others.

    ​Having the right people on the team can:

    Help mitigate these challenges

    Help companies gain traction quicker

    WHAT WE DO
    Recruitment + Selection

    Onboarding + Orientation Facilitation

    Vertebrae - Policies, Processes, Company Structure, Company Design

    Mission and Value Realignment + Culture Co-Defining

    Performance Management (OKRs) facilitation and feedback

    Compensation and Benefits Management

    Learning and Development

    Offboarding and Exit

    Plus many more bespoke solutions

    WHY US?
    We understand startups, having worked with 53 startups and small businesses.

    We understand technology and leverage it as a tool to simplify people processes.​

    We understand and are passionate about people - finding people, empowering people and locking them in.

    JOB SUMMARY

    Qualifications A Master's Degree in Mass Communications, Journalism, Digital Marketing, or related field years work experience. Proven experience in digital communications, content management, or journalism, with a minimum of 4 years in a leadership role. Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns. Strong writing and editorial skills, with the ability to craft engaging content and oversee an editorial calendar. Experience in leading a team of content creators and designers, with strong management skills. Ability to analyze data and metrics to assess the effectiveness of content and campaigns, utilizing tools such as Google Analytics and Insights from social media platforms. Familiarity with content management tools, email marketing platforms, graphic design software, to aid work delivery The capacity to manage multiple projects simultaneously, meet deadlines, and maintain a high standard of quality. Strong strategic planning skills to develop a comprehensive digital communications strategy that aligns with organizational goals. Knowledge of search engine optimization techniques and best practices for social media platforms to enhance visibility and engagement. An understanding of diverse cultures and communities to ensure content is inclusive and resonates with target audience.Must Have Skills: Excellent verbal and written communication skills for internal coordination and external stakeholder engagement. A knack for innovative approaches to content and growth strategies, and the capacity to brainstorm new ideas for engagement. Ability to adapt to new technologies and changes in the digital landscape, showing a willingness to learn and implement new tools and platforms.

    RESPONSIBILITIES

    Our client is looking to hire a Digital Growth & Content Lead who will play a crucial role in shaping and executing the organization's digitalcommunications strategy. They will be responsible for overseeing the creation and dissemination ofcompelling, relevant, and timely content across various digital platforms. The successful candidatewill interface with or lead a team of content creators and editors, ensuring the organization'smessaging is consistent, engaging, and aligns with our mission.DutiesContent Strategy and Management: Develop and execute a comprehensive digital communications strategy that includescontent creation, distribution, and engagement. Oversee the development and execution of the editorial calendar, ensuring a consistent flowof high-quality content. Collaborate with the relevant stakeholders for the creation, curation and execution ofthe organization's content strategy Edit, proofread, and optimize content for digital platforms. Ensure content is SEO-friendly and follows best practices for online engagement. Collaborate with other departments to gather information and insights for content creation. Establish and enforce the organization's editorial standards. Stay updated on industry trends and recommend continuous improvements to the contentstrategy.Content Creation: Write and create engaging and informative content, including articles, blog posts, socialmedia updates, and email campaigns. Work with relevant internal and external teams to produce multimedia content such asvideos, infographics, and podcasts. Craft compelling and clear messaging that aligns with the organization's brand voice. Tailor content for various digital channels and target audiences. Conduct interviews and research to gather information for articles and features. Lead the development of thought leadership content from subject matter experts within theorganization.Digital Platform Management: Oversee social media accounts and develop strategies for increasing engagement andfollowers. Monitor website traffic, social media metrics, and other digital analytics to assess contentperformance. Measure and report performance of all digital marketing campaigns, and assess againstgoals (impact, value for money). Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies. Drive the delivery of the organization's internal and external newsletters, partnering with relevantinternal stakeholders. Utilize strong analytical ability to evaluate target audience's end-to-end experience acrossmultiple channels and touch points. Explore and implement emerging digital platforms and technologies to expand our reach.Leadership: Recruit external consultants as needed and manage cross-relationships across the team toensure impactful collaboration. Delegate tasks and ensure team members meet deadlines. Foster a collaborative and creative work environment. Support team evaluation and performance reviews.Professional Development: Seeking opportunities for learning and growth, both independently and through mentorship. Actively participating in training sessions and workshops to enhance skills. Engaging in self-reflection and seeking feedback to improve performance.

    REQUIRED SKILLS

    Written communication, Social media marketing, Digital content development and editing (social media, blogs, etc.), Planning, Sales support

    REQUIRED EDUCATION

    Post-graduate education

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