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    Expansion Manager - Lagos, Nigeria - AfriHealth Ltd

    AfriHealth Ltd
    AfriHealth Ltd Lagos, Nigeria

    2 weeks ago

    Default job background
    Full time
    Description

    Growth Responsibilities:

    • Spearhead growth initiatives, identifying and exploiting new channels for user acquisition and market penetration.
    • Analyze data to drive strategy, focusing on metrics like CAC, LTV, and funnel conversion rates.
    • Implement and refine SEO/SEM strategies to maximize online visibility.
    • Lead A/B testing and other data-driven experiments to optimize growth.
    • Collaborate with product development for feature enhancements based on user feedback and market demands.

    Marketing Responsibilities:

    • Develop and execute a comprehensive marketing strategy that aligns with business objectives.
    • Manage all aspects of marketing operations, including digital, content, social media, and email marketing.
    • Create compelling narratives and campaigns that resonate with diverse audiences.
    • Oversee brand management and public relations efforts to enhance brand recognition and loyalty.
    • Budget management and resource allocation to maximize marketing ROI.

    Qualifications:

    • 4-6 years of experience in growth and marketing roles within a tech-focused environment.
    • Demonstrated proficiency in leveraging new-age tools, including AI, for marketing and growth purposes.
    • Experience in a fast-paced startup is highly desirable.
    • Background in the health industry is a plus but not essential.
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