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    Head of Marketing - Lagos, Nigeria - Nairametrics

    Nairametrics
    Nairametrics Lagos, Nigeria

    4 days ago

    Default job background
    Full time
    Description

    JOB SUMMARY

    Academic QualificationsA Bachelor's Degree in Marketing, Business Administration, or a related field is required.A Postgraduate degree (e.g., MA, MSc, MBA) in a relevant course is an added advantage.Work Experience:A minimum of 5 years of relevant work experience in sales and marketing, business development executive, or a similar role within the media industry.Proven track record of developing and implementing successful marketing strategies across multiple platforms.Extensive experience in team leadership and the ability to inspire and manage a diverse sales and marketing team.Demonstrated experience in partnership development, negotiation, and management.Required Skills and Competencies:Exceptional strategic thinking and planning abilities.Strong leadership and team management skills.Excellent communication and interpersonal skills, with the ability to engage effectively with a variety of stakeholders.Proficiency in Microsoft Office Suite and digital marketing tools (e.g., Google Analytics, HubSpot).Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

    RESPONSIBILITIES

    Lead Generation: Drive lead generation efforts through proactive outreach, networking, and relationship building with potential clients, partners, and stakeholders to expand Nairametrics' client base.Client Engagement: Foster and nurture relationships with existing clients to identify opportunities, enhance client satisfaction, and drive revenue growth through repeat business.Partnership Development: Identify and forge strategic partnerships with corporate clients and stakeholders to broaden Nairametrics' market reach and enhance brand visibility.Marketing Campaigns: Develop and implement targeted marketing campaigns across various channels, including digital marketing, social media, email marketing, and events, to amplify brand awareness and attract new customers.Sales Support: Collaborate closely with the sales team to develop and implement effective sales strategies, and provide marketing support by crafting sales collateral, presentations, and proposals.Team Leadership and Management: Lead and manage the sales team, providing strategic guidance, coaching, and support to ensure alignment with marketing initiatives and revenue goals.

    REQUIRED SKILLS

    Market research, intelligence, Brand management, Business development, Business strategy, Marketing

    REQUIRED EDUCATION

    Bachelor's degree

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