Oluwaseyi Oke

I am a result-focused sales professional with 8+ years B2B sales experience and achievements in FMCG and FMCG non-food. Well versed in sales, retail, wholesale, and distribution management, commercial planning and execution, primary and secondary sales management, cross-functional team management, and relationship management. I optimally grow and achieve sales revenue targets, increase customer satisfaction, add value to business and contribute to business profitability and Value/Volume growth. 

April 2022 to Date with Kyosk Digital Services Limited (Tech-Led FMCG Company), Lagos

Role: Area Commercial Manager – Contract 

Responsibilities: 

• Managing end-to-end of a warehouse operation and market as a single business unit and selling all categories of FMCG products directly to informal retailers who retail in kiosk and other similar retail outlets through App. 
• Leading a team of 30 Market Developers, 2 Sales Coordinators, Sales Supervisor, Customer Experience Executive, 2 Dispatch Supervisor and Associate, 2 Warehouse Supervisor and Associate, and Loss Control Supervisor to execute commercial objectives, drive revenue generation and business performance in the Area. 
• P&L management for the warehouse and market while driving profit maximization for the business unit. 
• Communication of the business strategy in market and ensuring excellent execution against the set KPIs. 
• Undertaking field visit, market survey and analysis to identify opportunities the business can capitalize on. 
• Working collaboratively with the purchasing teams to spearhead revenue generation including advisory on product pricing to generate margins and with the warehouse team to ensure proper inventory management. 

March 2021 to March 2022 with Grand Oak Limited (Wine and Spirits Sales and Marketing), Ibadan

Role: Field Sales Manager 

Achievements:

• Achieved growth in territory coverage via effective route mapping from 60% pre-DMS to 95% in-DMS in FY21. 
• Delivered annual primary revenue of 1.6 billion, driving 52% depletion through Secondary Sales Force in FY21
• Achieved growth of 46% and 42% Volume/Value in secondary sales versus same period FY20.
• Ensured 100% usage discipline of hand-held tablet for capturing sales, market intelligence and other activities.

Responsibilities: 

• Managed sell-in and sell-out and led the execution efforts of RTM project in assigned territory.
• Developed distributors business and ensured field execution of sales programs, plans and strategies. 

• Coached and led Secondary Sales Force comprising of Pre-sellers, Van Sales Managers, Van Sales Reps, Tricycle Sales Reps, and Motorcycle Sales Reps to drive target achievement and effectiveness on the job.
• Improved on sales KPI – Volume/Value, Coverage, Call Completion, Strike Rates, Penetration, Drop Size etc. 
• Ensured targets are delivered through people management, daily, and weekly performance review.

January 2021 - February 2021 with Grand Oak Limited (Wine and Spirits Sales and Marketing), Ibadan

Role: Distributor Development Manager (Relief)

Achievements: 

• Grew the sales Value by (+26%) from 371m in February 2020 to 467.46m in February 2021 
• Grew the sales Value by (+27%) from 350m in January 2020 to 444.5m in January 2021

Responsibilities:

• Ensured adequate product supply to Distributors, with regular market visit for business discussion and closing.   
• Provided distributors with information about new or improved products, and price changes to improve sales.
• Provided strategic support for Regional Business Manager to ensure sales goals and objectives achievement.   

September 2018 - December 2020 with Grand Oak Limited (Wine and Spirits Sales and Marketing), Ibadan

Role: Retail Development Manager

Achievements: 

• Improved territory product penetration from 70% (7in10 outlets) in 2019 to 90% (9in10 outlets) in 2020. 
• Successfully grew sales of slow-moving SKUs, from 24% (of 72m) in FY 2019 to 37% (of 96m) in FY 2020.
• Led the execution of in-store activation of St. Lauren non-alcoholic wine and grew its average rate of sales from 16 cases per store to 56 cases in Q3 and Q4 2020. 

Responsibilities:

• Identified and sell into all retail customers in assigned territory to grow Grand Oak Limited’s market share. 
• Redistribution of wine and spirits to retail customers and HORECA channel in assigned territory. 
• Ensured achievement of QDVPPP sales drivers for the outlet’s coverage.
• Conducted consumer focused products activation in Supermarkets, bars, and other consumption points. 

May 2017 – April 2018 with Impact Water Nigeria, Lagos & Oyo

Role: Sales and Marketing Executive

Achievements: 

• Developed new channel of selling the solution to High-Net-Worth Individuals which increased sales from 19 units average monthly sales to 34 units in Q3 2017. 
• Successfully launched project ‘’Water for All Students’’ in private primary and secondary schools in Oyo State.

Responsibilities:

• Promoted and increased access to water purification systems and services for safe drinking water in Schools. 
• Conducted presentations to association groups and government bodies to drive partnership opportunities.
• Managed the end-to-end process and collaborated with the technical installation team to close out.

October 2015 – March 2017 with Society for Family Health Nigeria, Lokoja

Role: Senior Sales Representative

October 2015 - March 2017 

Achievements:

• Developed strategic wholesalers in rural communities to expand product distribution and availability to all.
• Achieved high performance in channel development deliverables with 104%, exceeding target in FY 2016. 
• Developed a program for increasing sales in hard-to-reach communities and it was adopted region-wide.

Responsibilities:

• Made daily sales calls to service delivery points - pharmacies, hospitals, patent medicine stores, hotels, etc. 
• Managed channel, sales and distribution of family planning, anti-malaria and other pharmaceutical products. 
• Conducted monthly presentations on products with healthcare providers and professional bodies.

March 2014 – September 2015 with The Candel Company Limited, Lokoja

Role: Technical Sales Representative

Achievements:

• Developed a new dealer to major distributor category which increased annual territory sales by 30m.
• Recouped dealers’ debt of ₦18m inherited in the territory and nil to zero.
• Achieved institutional sales metrics via active partnership with State Agriculture Development Program.

Responsibilities:

• Sales and distribution of agrochemicals and fertilizers to dealers and other Agencies in the assigned territory. 
• Created demand for products via technical presentations and field demonstration to farmers.
• Made checks and balances and monitored dealers’ stock in relation to their credit balances.

Master of Business Administration (Marketing) - November 2017

Obafemi Awolowo University, Ile-Ife, Nigeria