- Our client in the fast-moving consumer goods FMCG industry, specializing in the production and distribution of delicious snacks is in need of a National Sales Manager, you will be responsible for overseeing all aspects of our national sales strategy and operations.
- The National Sales Manager will play a pivotal role in developing and executing sales strategies to expand our market presence and drive revenue growth. Reporting directly to the Managing Director, this position offers an exciting opportunity for a results-oriented professional to lead a high-performing sales team and make a significant impact on our business.
- The role will require travel as part of the responsibilities.
- Develop and implement sales strategies to achieve revenue targets and market share goals.
- Lead and mentor a team of sales professionals, providing guidance, training, and support to drive performance.
- Establish and maintain relationships with key customers, distributors, and retail partners to maximize sales opportunities.
- Analyze market trends, competitor activities, and consumer preferences to identify opportunities for growth and differentiation.
- Collaborate with marketing and product development teams to align sales strategies with product launches, promotions, and campaigns.
- Set sales targets and KPIs for the sales team, monitoring performance and providing regular feedback and coaching.
- Prepare and present sales forecasts, budgets, and reports to senior management, highlighting key insights and recommendations.
- Drive initiatives to optimize distribution channels, improve product visibility, and enhance merchandising effectiveness.
- Ensure compliance with company policies, pricing guidelines, and trade regulations.
- Represent the company at industry events, trade shows, and customer meetings, fostering positive relationships and promoting our brand.
- Bachelor's Degree in Business Administration, Marketing, or related field. Master's degree preferred.
- Minimum of 5 years of experience in sales management, with at least 2 years of experience in the FMCG industry, specifically in the snacks space.
- Proven track record of success in driving sales growth and managing a sales team.
- Strong understanding of the Nigerian market dynamics, distribution channels, and consumer behavior.
- Excellent leadership and communication skills, with the ability to inspire and motivate a team.
- Strategic thinker with analytical skills, capable of translating market insights into actionable sales plans.
- Willingness to travel extensively as part of the role.
- Experience in setting up and managing sales teams is preferred.
- Nigerian candidates are encouraged to apply, but expatriates with relevant experience and qualifications are also welcome, with the possibility of family status.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Proficiency in CRM software and Microsoft Office Suite.
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National Sales Manager - Lagos, Nigeria - Smart Partners
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