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Marketing / Advertising / Public Relations
Olaonipekun Okunowo

Olaonipekun Okunowo

Business Growth and Brand Marketing Professional

Services provided: Growth Strategy Consultants , Business Management & Consulting , Leadership Development , Business Transformation Consultants , Communication 360° , Marketing & Brand Strategy

Lagos, Lagos
₦90,000 / hour
Approximate rate


About Olaonipekun Okunowo:

A seasoned commercial professional with over 20 years of extensive and practicable experience that reflects consistent achievements, a depth of value, diverse leadership experience and continual advancement in top multinationals and start-up businesses in Africa, Asia and the United Kingdom.


Chief Operating Officer/ Co-founder, JQ CONSULT LIMITED, Lagos, Nigeria.| Jan. 2016 - Present.

Provided transformational business leadership in realizing business growth strategies and optimizing operational capabilities.

  • Drove 55% annual turnover and 35% profitability growth through partnership, cost management, and service delivery monitoring. 
  • Engineered 30% growth in total revenue utilizing new revenue streams and niche digital solutions.
  •  Commissioned growth solutions to over 10 business accounts, resulting in a 40% increment in total business turnover.   
  • Transformed employee capacity and KPI system, promoting high performance, ingenuity and internal mobility.

Marketing Director, HUAWEI TECHNOLOGIES CO., LIMITED, Lagos, Nigeria | Jul. 2014 - Nov.2015.

Led revenue growth, corporate communications, product pipeline, brand and integrated marketing communications strategy and operations across MEA.

  • Implemented a robust corporate communications framework, improving Huawei Technologies’ business stance and outlook in Sub-Sahara Africa. 
  • Co-captained a successful global ABM campaign that boosted valuable leads, strengthen relationships with key accounts and increase sales by 25%.
  • Boosted market share from 5% to 20% and brand equity growth by 25% through brand revamp and localized marketing initiatives. 
  • Transformed the Exhibition Technology Division and SSA service into a revenue stream of $25.8M in 6 months.
  • Coordinated cross-functional teams to introduce the Y-series smartphones, contributing 35% to consumer group sales revenue in the MEA region.
  • Originated youth-empowering and corporate citizenship programs, strengthening Huawei’s reputation with over 3,000 beneficiaries in Nigeria. 
  • Oversaw communication and digital media structure, partnership, and sponsorship across West African regional media campaigns.

Group Business Accounts Director, EXP MARKETING NIGERIA LIMITED, Lagos, Nigeria. | Jan. 2014 - Jun. 2014.

  • Championed sales, business development, relationship building, revenue generation and team capacity building.
  • Pioneered brand campaigns, resulting in a 50% turnover growth through brand direction, operational efficiency, cost management, and quality service delivery.
  • Secured and grew businesses with high-revenue clients (GE, Coca-Cola, JTI and Google) adding 35% of total revenue in 5 months.

Senior Marketing Manager, PZ CUSSONS PLC, Lagos, Nigeria. | Jun. 2011 - Nov 2013.

      Led a team of corporate communications, IMC, IMX, brand and product marketing strategies. 

  • Achieved 45% media expense cost saving through strategic partnerships, media strategy/planning.
  • Moderated the Thermocool Electricals repositioning and re-branding campaign resulting in 65% sales growth and the no. 1 selling consumer appliances in West Africa. 
  • Instrumental to the Retail Transformation and Expansion Project, established 4 Mega Retail stores and 40 medium showrooms for Thermocool Electricals across West Africa with a 28% cost saving via cost saving and agile project management.

Category and Innovation Manager, PZ CUSSONS NIGERIA PLC, Lagos, Nigeria | Jun. 2009 - May 2011.

  • Accelerated the White Goods category growth to 75% of HPZ Limited’s turnover with a 35% gross margin range.
  • Coxswained an 8- member cross-functional team to invent a new range of White Goods product categories for the MEA market, resulting in 35% GM category growth through innovation and portfolio rationalization. 
  • Directed the Africa region brand management team and launched NPD, brand campaigns and channel activations for Imperial Leather Foam Burst & Carex across African markets achieving 15%+ CAGR business growth for 2 years.

Consumer Marketing Manager, PZ CUSSONS NIGERIA PLC, Lagos, Nigeria. | Nov. 2007 -  May 2009.       

  •  Launched the Haier Thermocool No. 1 for Cool thematic communication, 5 new products marketing campaigns and received 3 marketing awards.
  • Piloted product marketing campaign for the Cussons no-lye relaxer category, improving market share from 5% to 15%.
  • Streamlined and upgraded exhibition and trade fair policy on market penetration and sales growth, setting a record 200% earnings in 2009.
  • Reappraised and reconstituted an agile network of vendors, improving cost management by 40% via SLA compliance.

Client Service Manager, 24-7IMC COMMUNICATIONS LIMITED, Lagos, Nigeria | Nov. 2004 - Oct. 2007.

  • Supervised a strategic business unit of 13 people to design and implement brand management and 360° integrated marketing communications strategies for local and multi-nationals clients, delivering 95% revenue growth via consistent quality service delivery.
  • Instigated and executed a nationwide loyalty rewards program for a leading commercial bank, delivering a 35% rise in product cross-sales.


  • MBA, (Business Administration), Ambrose Alli University, Ekpoma.
  • B. Arts (Communications), Ambrose Alli University, Ekpoma.


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