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    Digital Marketing - Abuja (F.c.t.), Nigeria - ITC WORLDWIDE

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    Description

    ITC Worldwide is looking for an experienced - (Lagos, Nigeria - Onsite)

    Digital Automation Marketing Manager & Trainer

    Required MS. Certified Skills:

    • Marketing Automation knowledge in Info Technology sector
    • Dynamics 365 Marketing product knowledge with implementation experience
    • MS Power BI
    • MS CRM Power Apps
    • MS PowerApps & Power Automate
    • Microsoft Dynamics 365 CRM

    Team Training:

    • Full training in automation to begin - need to be passionate about those tools involved (PowerApps/Power Automate)
    • Responsible for creating engaging and effective interactive experiences on graduate program web pages and email campaign
    • Uses Trello for project management and navigates managing day through platforms - without hand holding
    • Working on multiple projects in fast-paced environment / set deadlines
    • Handling engagement across the board - working within the tools for overall strategy execution
    • Managing marketing email and event campaigns
    • Looking at campaigns and thinking critically about work they're doing on web and email
    • PowerApps/Power Automate: deployment and oversight of email campaigns, marketing campaigns, campaign performance reporting, campaign process documentation, email and landing page templates, and A/B testing.
    • Over site of graduate program web pages:
    • optimizing web pages for conversion
    • data analysis through Google Analytics
    • A/B testing for continual improvement
    • liaising with Web Manager and an external agency for template design, brand alignment, and functionality build-out

    Must Haves:

    • A bachelor's degree - preferably in communications, marketing, journalism, or a related field
    • A minimum of 3 years of experience in a digital marketing role
    • Project management skills
    • Strategy - thinking critically, not just plugging in campaigns - web and email
    • marketing automation tool - there will be training but need the willingness to do this
    • Experience working with campaigns
    • Fluency in strategy-based marketing and communications and marketing automation software
    • Marketing automation tool - ideally PowerApps/Power Automate
    • Basic knowledge of marketing reporting
    • Good at building relationships remotely
    • Presentation skills/confidence

    Strategic, Hands-On Digital Marketing Training

    In just 2 weeks, you will deliver a comprehensive curriculum that covers all of the fundamental concepts necessary for your team to become skilled in digital marketing specialist. You will deliver curated content and provide hands-on training in on site in Lagos offices of ITC Worldwide

    • Value Propositions
    • Marketing Research
    • Audience Segmentation
    • Branding
    • Marketing Objectives & KPIs
    • Customer Journeys
    • Marketing Funnels
    • Marketing Plans

    Digital Marketing Strategy

    • Digital Marketing Channels
    • Data Strategies
    • Digital Marketing for Different Business Models
    • Content Strategy
    • Organic Social Media

    Digital Advertising, and Automation

    • Paid Search
    • Social Media Advertising
    • Retargeting
    • Measurement and Optimization
    • Customer Relationship Management
    • Marketing Automation

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