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    Digital Marketer - Abuja, Nigeria - Talent Lab Limited

    Talent Lab Limited
    Talent Lab Limited Abuja, Nigeria

    2 weeks ago

    Default job background
    Full time
    Description

    Description and Objectives

    • We are seeking a dynamic and motivated individual to drive our digital marketing and branding efforts.
    • You will work hand-in-hand with our business development lead to drive Talent Lab's growth by developing and executing innovative marketing strategies, maintaining a strong brand presence and boosting our digital footprints.

    Responsibilities
    Social Media Management:

    • Spearhead the creation and mainteinance of Talent Lab's social media platforms e.g Facebook, Instagram, Twitter and LinkedIn.
    • Develop strategies for social media optimization, content creation and growth analytics to enhance community engagement and influence.
    • Prioritize and assist in delivering high-performance content including videos, social media posts, annual and quarterly content, donor communications, product and program support materials, one pagers, website collateral, briefings, newsletters, blogs, and scripts.

    Email Marketing:

    • Work with the business development lead to create and execute effective email campaigns.
    • Contribute to the marketing capability of our startup while generating leads and boosting conversion.

    Lead Generation and Conversion:

    • Generate leads and nurture them through a sales channel.
    • Run targeted advertisement campaigns and track their performance

    Website Update:

    • Collaborate with internal teams to enhance the digital user experience, including optimizing landing pages.
    • Analyze website traffic and user behavior to identify areas for improvement

    Documentation and Analytics:

    • Strong ability to use analytics tools e.g Google Analytics for monitoring performance, making data-driven decisions, and reporting on ROI/KPIs.
    • Generate regular reports to measure our digital media's success and identify areas for improvement.

    Duty Station:

    • This is an hybrid role in Talent Lab's Head Office.

    Required Education and Experience

    • Bachelor's Degree in Marketing, Communications or a related field.
    • 3 - 5 years relevant work experience.
    • Proven experience in launching and implementing strategies around social media, email marketing, content creation and SEO optimization.
    • Strong communication and collaboration skills.
    • Experience in SEO, video editing and graphic design.

    Core competencies:

    • Ability to source and produce highly engaging content and managing it across all social media platforms.
    • Demonstrated ability to use technology for digital analytics tools to measure performance and make data-driven decisions.
    • Proficient in graphic design tools and software.
    • Ability to work independently with minimal supervision in a fast paced environment.
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