Marketing and Sales Specialist - Abuja, Nigeria - Nile University of Nigeria

Description

We are currently looking to engage a highly competent and result-oriented Marketing and Sales Specialist with strong personal & professional integrity to join our dynamic workforce.

Responsibilities

The Marketing and Sales Specialist will play a crucial role in attracting leads for our digital offerings by collaborating closely with the broader marketing team to develop and execute strategic marketing initiatives aimed at enhancing brand visibility.

He/she is expected to;

• Contribute to the planning, implementation, and optimization of marketing campaigns across digital channels, leveraging creativity, analytical skills, and marketing expertise to achieve business objectives.
• Implement lead generation strategies to attract qualified prospects and expand the reach of Nile Digital Education's offerings.
• Liaise and collaborate with colleagues across the marketing department to align marketing strategies and initiatives with overall business goals and objectives.
• Work closely with internal stakeholders and external agencies to brief in marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.
• Manage the execution of marketing campaigns from conception to completion, including scheduling and performance tracking.
• Monitor campaign performance metrics, analyze data insights, and prepare regular reports to evaluate the effectiveness of marketing initiatives and identify areas for improvement.
• Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation in the digital education landscape.
• Maintain effective communication with internal and external stakeholders to ensure smooth execution of marketing activities and alignment with organizational objectives.

Qualification & Experience

• The candidate must have a minimum of bachelor's degree in marketing, Business Administration, or a relevant equivalent.
• Minimum of 5 years' experience in marketing and sales
• Proven experience developing marketing plans and managing successful campaigns.
• Flexible in working hours - to accommodate travelling time, some late nights and working at weekend.
• Good command of the English language – Spoken and written