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    Digital Brand - Lagos, Nigeria - LEAD Enterprise Support Company Limited

    LEAD Enterprise Support Company Limited
    LEAD Enterprise Support Company Limited Lagos, Nigeria

    4 days ago

    Default job background
    Full time
    Description

    Job Objective/Summary:

    Responsible for developing digital marketing strategies and tactics to promote the bank's products and services to key target audiences with evidence of measurable impact.

    Duties and Responsibilities:

    • Developing the bank's digital strategy.
    • Develop and update Digital and social media marketing policies.
    • Research and online competition analysis.
    • Online stakeholder engagement.
    • Products and services online marketing/sales tactics development.
    • Customer digital onboarding and life cycle journey management.
    • Website management.
    • Digital and social media audit.
    • Online creative content strategy development and curation.
    • Corporate digital brand promotions.
    • Online and digital monitoring, evaluation and reporting.
    • Online digital advertising.
    • Creating of online asset.
    • Identifying strategic Digital & Social media partnerships.

    Key Performance Indicators:

    • To ensure that the bank's digital and social media policies are up-to-date.
    • Creating a comprehensive digital strategy document to position the bank as an industry leader.
    • Visibly increase the bank's digital and social media presence.
    • Improve the customer lifestyle journey experience across all digital touchpoints.
    • Attract new customers and increase product patronage.
    • Creative content deployment to help achieve a paradigm perception shift.
    • Increase website traffic and social media following.
    • Corporate brand positioning as a leading microfinance bank sub-sector.
    • Increase online brand equity.

    Job Requirements:

    • First Degree in Marketing, Mass Communications, Public Relations, or other related courses.
    • Minimum of 4 years of hands-on experience gained within a structured corporate institution or Digital Marketing agency environment.
    • Excellent understanding of the application of digital and social media to brand positioning and product promotions for profitability is highly required.
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