- The Content Creator will be responsible for developing and producing viral, fascinating and compelling content, mostly video, across various digital platforms to promote our brand, services, destinations, and special offers.
- You will work with the marketing and corporate communications teams to conceptualize, create, and execute video content that resonates with our target audience.
- Optimize content for search engines SEO and social media platforms to increase visibility, reach, and engagement. Uphold brand guidelines and ensure consistency in messaging, tone, and visual identity across all content channels.
- Produce high-quality video content for our website, blogs, social media and other marketing channels.
- Conduct research to stay updated on industry trends, competitor activities, and customer preferences to inform content creation efforts.
- Develop and execute social media content calendars to maintain a consistent brand presence and engage with our audience on platforms such as Instagram, Facebook, Twitter, and LinkedIn.
- Write clear, concise, and creative copy for video ads and other promotional clips.
- Conceptualize, script, shoot, and edit engaging video content, including promotional videos, travel guides, employee content, customer testimonials.
- Create interesting and shareable infographics, memes, and animations.
- Collaborate with the marketing team to develop creative content strategies aligned with business objectives, target audience preferences, and industry trends.
- Collaborate with the marketing team to brainstorm and generate innovative ideas for content campaigns, promotions, and initiatives.
- Stay informed about emerging technologies, digital marketing trends, and best practices in video content creation to enhance the company's content strategy.
- Optimize content for search engines to improve visibility, drive organic traffic, and increase brand awareness.
- Monitor content performance metrics, analyze data, and generate regular reports to measure the effectiveness of campaigns and inform future content strategies.
- Monitor and analyze content performance metrics using analytics tools to track key performance indicators KPIs and identify areas for improvement.
- Ensure all content adheres to brand guidelines, tone of voice, and messaging standards to maintain a consistent brand image and voice across all channels.
- Keep abreast of industry trends, emerging technologies, and best practices in content marketing, social media, and digital advertising.
- Coordinate with internal stakeholders, including graphic designers, other videographers, and photographers, to ensure content is produced efficiently and meets quality standards.
- Bachelor's degree or HND in Marketing, Communications, Journalism, or related field.
- Proven experience with a solid portfolio as a Content Creator in a digital marketing environment- freelance, agency or in-house- with heavy emphasis on video production.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in creating multimedia content using video editing, graphic design and content creation tools.
- Proficiency in videography and video editing software e.g., Adobe Premiere Pro,
- Final Cut Pro, etc and in graphic design tools such as Adobe Creative Suite Photoshop, Illustrator, InDesign.
- Strong understanding of social media platforms, content management systems CMS, and digital analytics tools e.g., Google Analytics, Facebook Insights.
- Creative thinking and problem-solving skills with the ability to generate innovative ideas and concepts for content creation.
- Strong understanding of digital marketing principles, and social media platforms.
- Effective project management and time management skills to handle multiple tasks and meet deadlines.
- Ability to adapt to fast-paced environments and work independently with minimal supervision.
- Strong organizational skills with the ability to multitask and prioritize tasks effectively in a fast-paced environment.
- Knowledge of SEO best practices and experience with keyword research and optimization techniques.
- Excellent communication and collaboration skills with the ability to work effectively in a team environment.
- Measure the level of interaction and engagement with content on social media platforms, including likes, comments, shares, and clicks.
- Track the number of people who see and interact with our content across various channels to assess brand visibility and awareness.
- Monitor the percentage of website visitors who take desired actions, such as signing up for newsletters, booking flights, or engaging with promotional offers.
- Evaluate the quality and effectiveness of content based on audience feedback, user engagement, and performance metrics.
- Monitor keyword rankings, organic traffic, and backlink profile to assess the impact of content on search engine visibility and website traffic.
- Measure the speed and efficiency of content creation processes, including content ideation, production, and publishing timelines.
- Monitor sentiment analysis and brand mentions across social media channels to gauge audience perception and sentiment towards the brand.
- Assess the return on investment ROI of paid advertising campaigns by tracking key metrics such as cost per click CPC, click-through rate CTR, and conversion rate.
- The measurable impact of your content in driving brand love.
- Solicit feedback from customers to measure satisfaction with content and its relevance.
- Compare content performance metrics with competitors to identify strengths and weaknesses.
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Content Creator - Lagos, Nigeria - Air Peace
Description
ROLE DESCRIPTION
DUTIES AND RESPONSIBILITIES
Responsibilities include but are not limited to:
Content Creation
Social Media Management:
Copywriting:
Video Production:
Content Strategy:
SEO Optimization:
Analytics and Reporting:
Brand Consistency:
Stay Updated:
EDUCATIONAL QUALIFICATION/EXPERIENCE/KNOWLEDGE SKILLS
JOB SPECIFICATION KEY RESULT AREAS
Engagement Rate:
Reach and Impressions:
Conversion Rate:
Content Quality:
SEO Performance:
Content Production Efficiency:
Brand Sentiment:
ROI of Paid Campaigns:
Brand affinity:
Customer Satisfaction:
Competitor Benchmarking: