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    Brand Manager - Lagos, Nigeria - FMR AGENCY

    FMR AGENCY
    FMR AGENCY Lagos, Nigeria

    6 days ago

    Default job background
    Full time
    Description

    Job Description

    • Formulate brand's long-term strategy to effectively reach customers
    • Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing
    • Oversees the brand's marketing life cycle
    • Manages day-to-day progress of product marketing planning and execution
    • Maintains brand integrity across product lines, advertising,digital ` and all other internal and external communication as it pertains to assigned brand
    • Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
    • Conducts market research and identifies and tracks market trends
    • Define and manage the brand's advertising and promotion strategies
    • Closely monitor and analyze sales volumes, market share trends and general market drivers
    • Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
    • Ensure all sales team members are well trained and knowledgeable about brand
    • Provide monthly brand reports & updates to management

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