Jobs
>
Lagos

    Marketing & Brand Manager - Lagos, Nigeria - Contec Global Infotech Limited

    Contec Global Infotech Limited
    Contec Global Infotech Limited Lagos, Nigeria

    1 week ago

    Default job background
    Full time
    Description

    Overview

    • As a Marketing Executive and Brand Manager, your role is pivotal in driving customer acquisition, engagement, and retention through innovative marketing strategies and campaigns. You will be responsible for developing and executing marketing initiatives to promote lottery products, increase brand awareness, and drive sales in a highly competitive market.

    Key Responsibilities
    Campaign Planning and Execution:

    • Develop comprehensive marketing campaigns to promote lottery products, including scratch cards, online lotteries, and draw games.
    • Plan and execute multi-channel marketing campaigns across digital, social media, print, and other relevant platforms to reach target audiences effectively.

    Brand Management:

    • Implement brand guidelines and ensure consistent branding across all marketing materials and communication channels.
    • Develop strategies to enhance brand recognition and differentiate the company's offerings in the crowded lottery market.

    Customer Acquisition and Retention:

    • Identify target customer segments and develop strategies to attract new players to the lottery games.
    • Implement customer retention programs, including loyalty schemes, promotions, and special offers, to increase player engagement and repeat participation.

    Market Research and Analysis:

    • Conduct market research and competitor analysis to identify market trends, consumer preferences, and opportunities for growth.
    • Use data analytics to track campaign performance, evaluate ROI, and make data-driven decisions to optimize marketing efforts.

    Product Development Support:

    • Collaborate with product development teams to provide market insights and feedback for the development of new lottery games and features.
    • Work closely with creative teams to design compelling marketing materials and packaging for new products.

    Regulatory Compliance:

    • Ensure all marketing activities comply with relevant regulations and guidelines governing the lottery industry.
    • Stay updated on changes in regulations and adjust marketing strategies accordingly to maintain compliance.
    • Partnership and Sponsorship Management:
    • Identify partnership opportunities with relevant organizations, brands, and influencers to expand the reach of lottery products.
    • Manage relationships with partners and sponsors, negotiating terms and ensuring mutual benefit for all parties involved.

    Qualifications

    • Bachelor's Degree in Marketing, Business Administration, or a related field.
    • Previous experience in marketing, preferably within the gaming or lottery industry.
    • Strong understanding of digital marketing channels, including social media, email marketing, and SEO/SEM.
    • Creative thinker with the ability to develop innovative marketing campaigns that resonate with target audiences.
    • Analytical mindset with proficiency in data analysis tools and techniques.
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    • Knowledge of regulatory requirements and compliance standards applicable to the lottery industry is a plus.

    Conclusion:

    • As a Marketing and Brand Manager, you will play a crucial role in driving the success of lottery products through strategic marketing initiatives. By leveraging your marketing expertise and industry knowledge, you will contribute to customer acquisition, engagement, and retention, ultimately driving revenue growth for the organization in a highly competitive market.
  • Shalina Healthcare

    Brand Manager

    3 days ago

    Shalina Healthcare Lagos, Nigeria Full time

    Job Description · We are seeking a dynamic and results-driven Brand Manager to join our team in Lagos. · As a Brand Manager, you will be responsible for developing and executing brand strategies, analyzing market share, sales forecasts, conducting product and market research, and ...

  • Ascentech Services Limited

    Brand Manager

    3 days ago

    Ascentech Services Limited lagos, Nigeria

    Job description · Responsibilities: · Conceive and develop efficient and intuitive marketing strategies. · Organize, coordinate and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and other promotional events. · Conduct market research and analysi ...

  • Montaigne AH Limited

    Brand Managers

    2 weeks ago

    Montaigne AH Limited Lagos, Nigeria Full time

    ABOUT THE COMPANY · Montaigne Place is Nigeria's largest luxury skincare, cosmetic, fragrance, and well-being retail company. Founded on the vision to provide luxury at its best, Montaigne Place provides an exceptional sophisticated shopping experience with our exclusive offers. ...

  • FMR AGENCY

    Brand Manager

    4 days ago

    FMR AGENCY Lagos, Nigeria Full time

    Job Description · Formulate brand's long-term strategy to effectively reach customers · Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing · Oversees the brand's marketing life cycle · Manages day-to-day progress ...

  • International Breweries Plc

    Brand Manager

    4 days ago

    International Breweries Plc Lagos, Nigeria Full time

    ABOUT THE COMPANY · International Breweries Plc – Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to br ...

  • Ascentech Services Limited

    Brand Manager

    2 weeks ago

    Ascentech Services Limited , Lagos, Nigeria , Full time

    Responsibilities · Conceive and develop efficient and intuitive marketing strategies. · Organize, coordinate and oversee advertising/communication campaigns social media, TV etc., exhibitions and other promotional events. · Conduct market research and analysis to evaluate trends, ...

  • Estrada International Staffing Solutions

    Brand Manager

    1 week ago

    Estrada International Staffing Solutions Lagos, Nigeria Full time

    ABOUT THE COMPANY · Estrada International Staffing Solutions is a strategic boutique specialist recruitment consulting firm, serving clients with expertise recruitment services across all sectors ranging from Banking, Insurance, Oil and Gas, Telecommunications, FMCGs and Construc ...

  • Imagelinks West Africa Ltd

    Brand Manager

    16 hours ago

    Imagelinks West Africa Ltd Lagos, Nigeria

    Brand Manager responsibilities include: Discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction. If you have excellent communication skills and feel comfortable contacting potential customers to demonstrate our services and products i ...

  • Maurice Xandra Solutions

    Brand and Communications Manager

    2 days ago

    Maurice Xandra Solutions Lagos, Nigeria Full time

    Job Summary: · The Brand & Communications Officer will be responsible for providing strategic input and direction for the brand, as well as supporting the development of brand style, guides, templates, and other materials across all aspects of the brand, communications, and marke ...

  • Pulse NG

    Brand Partnerships Manager

    5 days ago

    Pulse NG Lagos, Nigeria Full time

    Key Responsibilities · Identify potential brand partners that align with our strategic goals and audience interests. · Develop and execute a comprehensive partnership strategy, including partner identification, negotiation, and contract closure. · Manage the entire partnership li ...

  • PepsiCo

    Brand Manager, Quaker

    1 week ago

    PepsiCo Lagos, Nigeria Full time

    ABOUT THE COMPANY · PepsiCo - In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called "a marriage made in heaven," a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision le ...

  • Ingenium Communications

    Brand Management Intern

    2 days ago

    Ingenium Communications Lagos, Nigeria Full time

    Requirements · Serving Corp Members · Content writing and creation abilities · Good understanding of social media management · Creativity and commercial awareness · Excellent communication skills · ...

  • DMOT Enterprises

    Assistant Brand Manager

    1 week ago

    DMOT Enterprises Lagos, Nigeria Full time

    Requirements · 3 - 4 years of experience in a similar role with either a Food or Beverage SettingMandatory. A Senior Brand Executive can also be considered but must be from either Food or Beverage Setting. · B.Sc / HND in relevant areas. · Full Job Description is available to qua ...

  • Canonical

    Talent Sourcing and Branding Manager

    1 week ago

    Canonical Lagos, Nigeria Full time

    JOB SUMMARY · RequirementsWhat we are looking for in you:An Undergraduate or Postgraduate Degree in Psychology / Industrial Psychology, or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education years ...

  • Canonical

    Talent Sourcing and Branding Manager

    1 week ago

    Canonical Lagos, Nigeria Full time

    JOB SUMMARY · RequirementsWhat we are looking for in you: An Undergraduate or Postgraduate Degree in Psychology / Industrial Psychology, or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education year ...

  • Ascentech Services Limited

    Brand Manager

    3 days ago

    Ascentech Services Limited Isolo, Nigeria

    Responsibilities: · Conceive and develop efficient and intuitive marketing strategies. · Organize, coordinate and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and other promotional events. · Conduct market research and analysis to evaluate tren ...

  • Ascentech Services limited

    Brand Manager

    3 days ago

    Ascentech Services limited Isolo, Nigeria

    Responsibilities: · • Conceive and develop efficient and intuitive marketing strategies. · • Organize, coordinate, and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions, and other promotional events. · • Conduct market research and analysis to eval ...

  • ipNX Nig Ltd

    Marketing Communications Business Partner

    2 days ago

    ipNX Nig Ltd Verified Company Lagos, Nigeria Full time

    Job Summary: · We are currently seeking a marketing communications business partner to join our Lagos Team. As a Marketing Communications Business Partner within our Group Marketing Team, you play a pivotal role in driving the marketing efforts for our retail division. You will c ...

  • Bella Recruiter For ipNX

    Marketing & Communications Business Partner

    3 days ago

    Bella Recruiter For ipNX Lagos, Nigeria

    Function: Marketing and Communications · Reporting to: Head, Marketing & Communications · Location: Lagos · Travel Frequency: Occasionally · Purpose of the Job · As a Marketing Communications Business Partner within our Group Marketing Team, you play a pivotal role in driving the ...

  • Eazipay

    Digital Marketing Officer

    3 days ago

    Eazipay Lagos, Nigeria

    We are seeking a highly motivated and result-oriented Digital Marketing Officer to join our team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. From social media to email marketing, the ...