Brand Manager, Quaker - Lagos, Nigeria - PepsiCo

Description

ABOUT THE COMPANY

PepsiCo - In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called "a marriage made in heaven," a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo. Our company is made up of seven divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia/New Zealand and China. Each of these divisions has its own unique history and way of doing business.

JOB SUMMARY

QualificationsMarketing / Business Tertiary qualification (Degree) as minimumStrong numerical bias.Demonstrable P&L understandingStrong social media and digital communication skillsPresentation skillsPersuasive skillsNegotiation skillsStrong Computer skills (literacy)5-7 years of marketing experience within the FMCG industryExperience in Food Industry a must.Experience managing food brands preferrable.

RESPONSIBILITIES

Own the development of strong functionally aligned brand AOP plansLead the execution of AOP plans to ensure delivery of set KPIs.Manage the artwork development process with design agencies and ensure approval by the relevant internal stakeholders.Engagement with creative agencies in delivering relevant consumer centric marketing campaigns.Supervise BTL agencies ensuring mechanics are aligned and required fast pivots are executed.Lead alignment of marketing activities with distributors and supervise execution ensuring delivery of aligned activity KPIsSupport innovation projects through the stage gate process.Landing integrated annual brand plans with the cross functional team.Support the BU and Country in development of PSP, aligned to the category strategy and growth priorities.Effectively managing the brands budget, and ensure compliance with all controls.

REQUIRED SKILLS

Reporting, Reporting, Bookkeeping, Bookkeeping, Account management, Business development, Business development, Sales strategy

REQUIRED EDUCATION

Bachelor's degree