- Creating and maintaining a social media marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
- Researching, Writing/producing/outsourcing all sorts of content production written, image-based, video, etc.
- Compiling and uploading content, then tracking its performance across the many different social media networks, and the wider web via forums, social bookmarking sites, etc.
- Generate effective social media influencer marketing campaigns, whereby powerful social users are turned into brand advocates who promote the brand's products, services, etc
- Monitoring brand and product-related conversations to measure sentiment, watch for PR emergencies, Identify important/relevant discussions, answer questions, etc.
- Track and measure the performance of all branded channels, including at least Facebook, YouTube, Instagram, and Twitter.
- Monitoring users' engagement with and feedback on every post
- Provide community feedback to the management and stakeholders.
- Plan and execute community initiatives and programs.
- Bachelor's degree in Mass communication
- Minumum of 2 years working experience in previous role.
- Ability to create authoritative and persuasive texts.
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
- Maximum age 25 years
- Able to work well within a team.
- Proficiency in MS Office tools.
- Solid analytical skills.
- Detail-oriented.
- Strong interpersonal skills.
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Social Media Manager - Abuja, Nigeria - Smooth Promotions
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