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    API Marketing Associate - Lagos, Nigeria - Quidax

    Quidax
    Quidax Lagos, Nigeria

    5 days ago

    Default job background
    Full time
    Description

    What you will be doing

    • As our API Marketing Associate, you will play a pivotal role in driving inbound leads for our API business.
    • Your primary responsibility will be to develop and execute comprehensive inbound lead generation strategies, with a focus on attracting qualified leads to our platform.
    • You will work closely with the API Business team to achieve our goal of onboarding 40 merchants within the next year.

    What your day-to-day looks like

    • Designing and implementing a robust inbound lead generation strategy for the API business.
    • Creating compelling content and executing social media marketing campaigns to attract potential merchants.
    • Conducting market research to identify trends and insights that can inform our marketing approach.
    • Collaborating with cross-functional teams to ensure alignment and synergy in our marketing efforts.
    • Tracking and analyzing key metrics to measure the effectiveness of our marketing initiatives.
    • Cultivating relationships with potential merchants and guiding them through the onboarding process.

    What you need to have

    • 4-7 years of experience in content writing and social media marketing.
    • Previous experience in fintech, software as a service SaaS, or crypto industries.
    • Strong understanding of crypto APIs and the fintech landscape.
    • Proficiency in designing and executing marketing campaigns across various digital platforms.
    • Excellent communication skills and the ability to articulate complex ideas effectively.
    • Proven track record of driving inbound leads and achieving measurable results.
    • Familiarity with market trends and insights related to the fintech and crypto sectors.

    Nice to have

    • You're truly invested in the tech space
    • Relationships with tech media, graphic designing skills, and experience in events management/coordination.
    • You're open to new working ways and are not afraid to question current structures and ways of doing things
    • Love for Fintech/Crypto Products
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