Tomilayo Balogun

A highly skilled business and technology professionhal with a track record of conceptualizing awnd executing complex technology projects, managing cross functional teams as well as ensuring customer fulfilment. I have a background in research, strategy and product management. Known as a strong communicator, relationship builder capable of effectively liaising with internal and external stakeholders at all levels.

Eyowo MFB

Senior Product Manager, Eyowo Suite (Bank, Office, & Lync)      August 2022 – Nov 2023

• Led the collaboration of a team of 4 product managers, 3 designers, and 15 engineers(Mobile, Web, Backend developers & QA) to successfully launch new product releases.
• Defined clear product requirements, user stories and acceptance criteria and led end-to-end product development lifecycle with the development teams using scrum methodology to ensure timely and high-quality product releases.
• Collaborated with the sales and support to gather user insight and utilised data analytics to make informed product decisions, monitored key performance indicators and used them to identify areas for improvement.
• Conducted comprehensive analysis to assess the value, usability, and feasibility of product features, enabling data-driven decisions.
• Collaborated with the Design team to conduct extensive user research ensuring the implement user-centric features.
• Coordinated with the marketing team to plan and execute successful product launches.
• Defined and measured the metrics that informed the impact and success of the product, using data insights to iterate and improve continuously.
• Mentored and guided junior product managers, fostering a culture of continuous learning and professional growth within the organisation.
• Managed local and international partnerships to improve and extend all our product offerings.

Achievements

• Increased customer base from 113,000 to 422,765 users in 9 months.
• Integrated and operationalized tools required for product-led growth such as Intercom, Mixpanel, Appsflyer and Metabase.
• Designed and launched product-led growth initiatives such as onboarding nudges, monthly newsletters, culture-relevant push notifications, gamifications, etc.
• Launched the Eyowo debit card which is a numberless physical card in partership with Mastercard. We delivered over 12,000 cards in 3 months.
• Designed and delivered 6 products which includes a digital bank, a patement gateway, a debit card, 2 POS terminals, a retail solution for merchants and a finance management tool for businesses.
• Designed and delivered a savings product that enabled users to earn 18% on deposits after 12months.
• Delivered product strategy (open banking) for retaining banking operations after the MFB license revocation.

EYOWO MFB
Associate Product Manager  Nov 2020 - August 2022

• Led product discovery for a fintech product that provided businesses with tools for payment collection, payments, and real-time financial statements.
• Conducted user research and tests to address customer pain points and meet their needs effectively.
• Defined product requirements for features including invoices, subscriptions, bills, salary structure, payroll, and financial statements.
• Collaborated with cross-functional teams to ensure successful product delivery, working closely with engineering, design, sales, and customer support.
• Developed comprehensive test cases to ensure quality and reliability of the product.

Achievements

• Delivered product strategy for the flagship product that provides businesses with the tools to manage their finances better.
• Increased customer base from 11 businesses to 204 businesses in 18 Months.

Bachelor of Science (Insurance), 2014.

Second Class Upper division. 

Redeemer's University, Mowe.