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    Digital Marketing Associate - Lagos, Nigeria - Scalein

    Scalein
    Scalein Lagos, Nigeria

    1 week ago

    Default job background
    Full time , Remote
    Description

    Key Responsibilities

    • Social Media: Own all social media channels including Facebook, Twitter, TikTok, Instagram, and YouTube ensuring consistent and engaging content updates
    • Strategy: Design and implement an effective digital marketing strategy tailored to our audience
    • Email Marketing: Create email templates and facilitate their use; Craft and optimize impactful email marketing campaigns
    • Analytics and Reporting: Track and analyze social media metrics, including engagement, reach, and impressions. Provide regular performance reports and recommend areas of improvement.
    • CRM Integration: Ensure seamless integration of digital campaigns into our CRM tool and support the broader team in delivering quality leads and business opportunities to the sales team.
    • Work with the Community Manager to design courses, webinars, and workshops for the members.
    • Lead all content creation including podcasts, blog posts, ebooks, and videos.
    • Prepare content for blogs and press on relevant news and product launches.
    • Develop, implement, and maintain a unified brand image that reflects the company's values, mission, and strategic objectives.

    Requirements

    • At least one year of experience in marketing and/or communications roles.
    • Proficiency in communication tools, social media tools, and platforms.
    • Familiarity with data analytics to measure communication effectiveness.
    • Strong understanding of and interest in social media platforms like Facebook, Twitter, TikTok, and Instagram.
    • Excellent written and verbal communication skills with an ability to create engaging and creative content.
    • Basic knowledge of analytics and reporting to measure social media performance.
    • Ability to work independently, manage time effectively, and prioritize tasks.
    • Strong attention to detail and ability to meet deadlines.
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