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    Digital Marketer - Lagos, Nigeria - Naomi Lucas

    Naomi Lucas
    Naomi Lucas Lagos, Nigeria

    1 day ago

    Default job background
    Description

    Our client is a Pan-African company involved in real estate development, investment, publishing, training and marketing; with a track record of delivering several housing estates through its strategic land investment products.

    The company is looking for a Digital Marketer to develop, implement, track and optimize its digital marketing campaigns across all digital channels.


    The Digital Marketer will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

    You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to reporting.

    Key Responsibilities
    Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    Design, build and maintain the company's social media presence alongside other members of the creative team (Designer, Video Editor, Content Manager)
    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    Identify trends and insights, and optimize spend and performance based on the insights
    Brainstorm new and creative growth strategies
    Plan, execute, and measure experiments and conversion tests
    Collaborate with internal teams to create landing pages and optimize user experience.
    Measuring and reporting on the performance of all digital marketing campaigns.
    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    Instrument conversion points and optimize user funnels.

    Requirements
    BS/MS degree in communications, marketing or a related field
    Proven working experience in digital marketing
    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    Experience in optimizing landing pages and user funnels
    Experience with A/B and multivariate experiments
    Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    Working knowledge of ad serving tools (e.g., DART, Atlas)
    Experience in setting up and optimizing Google Adwords campaigns
    Working knowledge of HTML, CSS, and JavaScript development and constraints will be an added advantage
    Strong analytical skills and data-driven thinking

    Educational Qualifications and Experience
    OND/HND or B.A./B.Sc., in any relevant field of study
    2-3 years' experience
    Prior experience in a similar role

    Skills and Competencies
    Ability to self-direct
    Teachability and adaptability
    Ability to speak and write clearly and confidently
    Ability to take and act on feedback
    Ability to work well with others
    A growth mindset
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