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    Social Media Manager - Lekki, Nigeria - Emergency Response Africa ERA

    Emergency Response Africa ERA
    Emergency Response Africa ERA Lekki, Nigeria

    4 days ago

    Default job background
    Full time
    Description
    • We are seeking a driven and creative Social Media Manager to join our team and lead the charge on all things social.
    • You will be responsible for developing and executing a comprehensive social media strategy that drives brand awareness, engagement, and leads.

    Responsibilities

    • Develop, implement, and manage a data-driven social media strategy aligned with our overall marketing goals.
    • Conduct audience research to understand target demographics and tailor content accordingly.
    • Attend designated events and capture event highlights via photos and videos.
    • Create engaging and high-quality content across various social media platforms e.g., text posts, images, videos, infographics.
    • Schedule and publish content consistently, following best practices for each platform.
    • Monitor and analyze social media performance using relevant metrics e.g., likes, shares, comments, website traffic.
    • Identify trends and opportunities for growth within the social media landscape.
    • Build and maintain a positive brand voice and personality across all social channels.
    • Respond to comments and messages promptly and professionally, fostering a strong online community.
    • Collaborate with other departments marketing, sales, etc to ensure brand consistency.
    • Stay up-to-date on the latest social media trends, tools, and technologies.

    Qualifications

    • Proven experience as a Social Media Manager or similar role.
    • Strong understanding of major social media platforms e.g., Facebook, Instagram, Twitter, LinkedIn.
    • Excellent content creation skills, with the ability to write compelling captions and craft engaging visuals.
    • Experience with social media scheduling and analytics tools.
    • Data-driven approach with a focus on measuring and optimizing social media performance.
    • Excellent communication and interpersonal skills.
    • Ability to work independently and manage multiple tasks simultaneously.
    • Passion for social media and a keen eye for creative trends.
    • Proximity to the Island is preferable.
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