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Benita  Inegbenebor

Benita Inegbenebor

Marketing Strategist
Lagos, Lagos

Social


About Benita Inegbenebor :

I am a graduate of The University of Buckingham, with a Bachelor’s degree in Business and Management, and a Master’s in Entrepreneurial Consultancy & practice.


I possess robust skills such as organisation, time management, coordination, people and stakeholder management, copywriting, proof reading, customer service, customer success, strategic planning, technical understanding, interpersonal, communication, business simulation analysis, market research, presentation. I am also proficient in using professional software such as Admon, Microsoft office suites, Canva, Salesforce, Pardot, Campaign Managemen, HubSpot, and Semrush.


With these in view, I believe the diverse knowledge, and skills built over the years, and my ability to learn and adapt to new teachings makes me a valuable, and potential candidate. I also believe that my enthusiastic attitude and dedication to given tasks, or purpose will enable me perform to the best of my abilities. In essence, I am result oriented, detail oriented, resilient, focused, highly dependable, and computer savvy.

Experience

Strategy/ Digital Marketing Officer, Digital Space Capital, Nigeria February 2022 – Present
Digital Space Capital (DSC) is a wealth management firm that provides a robust suite of well researched and tested financial solutions to a diverse clientele by nurturing and managing wealth to enable them pursue their financial goals.
• Developing strategies for key product areas to be improved for DSC’s flagship product, DIGIKOLO- a saving app
• Curating proposals and road maps for short- and long-term projects
• Facilitated the development of a long-project called “NYSC STORM” which have so far
increased downloads up to 30%, savings up to 40%, and product awareness
• Facilitated various financial advisory projects through direct engagement with clients, to
gather adequate information on their needs and proffer tailored solutions to them
• Representing the company through Cross-selling of various services which required close
client management
• Achieved cross-selling targets, resulting in N90 million premium deposits, N10 million in-app
savings, N60 million in personal loans, and 150+ app downloads
• Successfully implemented digitally led strategies to drive app downloads
• Developed social media content, and strategies for the organisation and its subsidiaries, growing overall followership by 30%
• Facilitated strategic SEO optimization analysis to drive search engine ranking
• Strategizing, developing, and managing marketing campaigns across Instagram, Facebook,
twitter, and LinkedIn
• Preparing monthly reports, analyzing performance data and providing intelligent
  interpretations of data

Reliance Care Officer, Reliance Health, Nigeria July 2021 – February 2022
Reliance Health is a health Insurance and health service provider that uses technology to make healthcare accessible and affordable through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities.
• Enhancing customer relationship in order to meet organizational and operational objectives
• Ensuring clients (corporate customers, retails customers, distribution partners and
providers) seamless encounter while using service
• Maintained a customer satisfaction rating of 90% and response time of less than 2 minutes.
• Proffering solutions to client’s needs by determining the quickest and most efficient ways to
resolve and troubleshoot issues pertaining to clients’ request
• Ensuring a smooth flow of accurate information between clients and backend teams
• Resolved and documented all customer and stakeholder issues with the use of various CRM software
Manager, Cobelin Enterprise July 2020 – July 2021 Cobelin Enterprise is an SME that specializes in wholesale and retail supply of baking ingredient and
staple foods.
• Oversaw activities of the sales rep, cashier, and shelf stocker
• Kept records of expenditure, sales figures, and employee performance with the use of G-suite tools
• Evaluated supply, availability of stock, pricing, and profit-margins
• Kept up with new market trends to appeal to changing needs of customers
• Maintained customer relationship and expanded customer base by 20% through effective social media marketing.
Trainee Consultant, The Chartered Institute of Bankers of Nigeria. July 2019 – June 2020
CIBN is the umbrella professional body for bankers in Nigeria which determines the standards of knowledge and skills to be attained by persons seeking to become members of the banking profession, in Nigeria.
• Facilitated the coordination of various training programmes that addressed latest trends in the financial services sector – cyber security, e-payment, data protection
• Managed relationship with financial institutions to deliver bespoke training that addressed skill gaps
• Facilitated the recruitment processes for top talents to fill clients’ vacant positions
• Ensured class enrollments up to 93% through marketing of training programmes
Business Consulting Intern, Vertical Future, UK. Sept 2018 – Dec 2018
Vertical future is a London based technology company that runs high-tech vertical farms, focused on building a better, more sustainable food production and supply system, with its groundbreaking technologies, research and development.
• Sourced and on-boarded new international suppliers for the company’s supply chain solution.
• Decreased operation cost by 20% by negotiating cheaper production prices from suppliers.

 • Developed a value proposition for compatible clientele profiles, subsequently gaining 5 new Clients
Business Consulting Intern, Dinner Data, UK. June 2018 – Aug 2018 Dinner Data is a marketing service company that helps SME food businesses promote awareness of
their special offerings through seamless technology and aggregated data.
• Identified undetected marketing glitches, resulting in a more successful marketing approach
• Conducted market research to understand the needs of the platform adopters
• Identified and applied solutions through the business need assessment

Education

M.Sc. Entrepreneurial Consultancy and Practice – University of Buckingham, United
Kingdom. (2017-2018)

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