Marketing Automation Specialist - Lagos, Nigeria - PressOne Africa

Description

ABOUT THE COMPANY

We want to change what it means to be an entrepreneur by giving entrepreneurs a new name, one that commands utmost respect and adoration.

We want entrepreneurs to see themselves as deserving of high esteem and such entrepreneurs must be quick to separate themselves from mere hustlers. When entrepreneurs associate with our brand, they must feel this transformation.

JOB SUMMARY

RequirementsWhat You Should Have:Bachelor's Degree in Marketing, Communications, or a related field.4+ years of proven experience in marketing automation.Analytical mindset with the ability to interpret data and optimise processes.Excellent copywriting skills and a strong understanding of email marketing best practices.Proficiency in Zoho CRM Marketing Automation a plus.The Ideal Candidate:A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.You're a strong communicator with a knack for persuasive email copywriting.You possess analytical skills and a data-driven approach to marketing optimisation.You're proficient with marketing automation tools (Zoho CRM is a plus.).BenefitsDirectly impact PressOne Africa's sales growth by building an efficient sales funnel.Be part of a passionate and growing company at the forefront of business communications in Africa.Work in a collaborative environment and expand your marketing automation skills.Competitive salary and benefits package.

RESPONSIBILITIES

Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.A/B Testing: Experiment with different subject lines, content, and offers to optimise open and click rates.Lead Handoff Collaboration Work with sales to ensure a seamless transition and timely follow-up.Reporting & Analysis: Track and analyse key metrics (open rates, clicks, conversions). Generate insights to improve performance.

REQUIRED SKILLS

Internal communication, Market research, intelligence, Written communication, Brand management, Business development, Ability to coordinate, Team leadership, Communication, Marketing

REQUIRED EDUCATION

Bachelor's degree