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Nelson Onwuka

Nelson Onwuka

Senior PPC Manager / Media Buyer

Marketing / Advertising / Public Relations

Lagos, Lagos

Social

About Nelson Onwuka:

In my role as PPC Ad Account Manager / Media Buyer, I drive the company's remarketing program and implement revenue-driving marketing initiatives. I also play a key role in supporting cross-marketing programs.
This includes planning and managing the campaign calendar, creating SMS and email campaigns from end-to-end to support the remarketing strategy, analyzing KPIs to derive actionable insights, and optimizing campaigns.

In my career, I have also worked with many of the top E-Commerce, Fitness, and Tech companies in the nation to plan and execute digital marketing strategies and campaigns. This includes strategy, content creation, execution, robust reporting and analytics, trend analysis, and a heavy emphasis on digital crisis management.

As a Digital Marketer, I aim to marry powerful data with stellar content to deliver big wins. I have experience with both B2B & B2C and have found success through my expertise in paid and organic social media advertising, PPC, Display, SEO, and email marketing.

Key Digital Marketing Skills:
Content marketing, PPC, Display advertising, SEO, UX design, automated email workflows, automated SMS workflows, social media marketing, lead gen, copywriting, keyword strategy

Experience

I currently work in the Marketing department at T.D Africa, and I over see a wide variety of successful marketing campaigns. My primary goal is to increase brand awareness and reach new customers through social media, SEO practices, and traditional advertising platforms. Each marketing campaign was successful in raising interest and interaction with potential clients. I'm able to achieve each marketing goal by working with other employees in a team-focused environment. Reaching marketing goals is always my top priority, and I am always looking out for the best interests of the company. My marketing skills at T.D Africa enabled the company to experience new levels of success and a 35% increase in customer engagement. I am never satisfied with the status quo, and I believe that a company should continually look for ways to improve and reach new customers through innovative campaigns. Marketing has been my lifelong passion, Marketing is a full-time commitment, and it is essential to always look for ways to improve a company's outreach. A successful marketing campaign is crucial to the long-term success of any company, and I believe that my unique skill set is perfect for this job.

Education

Key Digital Marketing Skills:
Content marketing, PPC, Display advertising, SEO, UX design, automated email workflows, automated SMS workflows, social media marketing, lead gen, copywriting, keyword strategy
 

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