Email Campaign Specialist - Lagos
3 days ago
Job description
Role:
Email Marketing Specialist
Job type:
Hybrid (Full time)
Company Location:
Lagos state
Salary: 300,000
Position Details:
We are seeking a talented and detail-oriented Email Marketing Specialist / Community Manager to join our team.
As an Email Marketing Specialist, you will be responsible for creating, executing, and optimizing email campaigns to engage our audience and drive key marketing objectives.
The idealcandidate should have a strong understanding of email marketing best practices, excellent communication skills, be an incredible savvy writer and have a passion for delivering impactful and
targeted messages.
Responsibilities:
Email Campaign Development:
Create and execute end-to-end email marketing campaigns, including drafting compelling copy, designing visually appealing layouts, and selecting appropriate imagery.
Collaborate with cross-functional teams to align email campaigns with overall marketing goals and initiatives.
Coordinate email campaign execution such as target segmentation, data analytics, list management, and lead management.
Support the email marketing campaign calendar and quarterly planning process.
List Segmentation and Targeting:
Segment email lists based on various criteria such as demographics, behavior, and engagement levels to deliver personalized content.
Implement targeted messaging strategies to improve campaign effectiveness.
Build and execute customer journeys and drip campaigns based on behaviors
Use automation and/or dynamic content capabilities focusing on customer experience
A/B Testing:
Set up and conduct A/B tests on subject lines, copy, visuals, and other elements to optimize email performance.
Analyze test results and apply insights to improve future campaigns.
Reporting and Analysis:
Monitor key performance indicators (KPIs) including open rates, click-through rates, and conversion rates.
Provide regular reports on the performance of email campaigns and recommend areas for improvement.
Automation and Workflow Management:
Assist in the implementation and maintenance of marketing automation workflows.
Work with marketing automation tools to set up triggers and personalized customer journeys.
Content Collaboration:
Collaborate with content creators, and other team members to ensure consistent brand messaging and visual elements in email campaigns.
Review and edit content for clarity, consistency, and effectiveness.
Requirements
1. 4+ years of online marketing & community management experience
- Minimum 2 years in email marketing including mobile/ responsive email marketing design, email deployment platforms, CRM tools and strategy development
- Online/e-commerce related certifications, Inbound or content marketing certifications and
- A collaborative team player who is comfortable working in a complex, multi-stakeholder
- Excellent critical thinking and problem-solving skills with a solutions-orientated mind set
- Ability to juggle multiple, conflicting priorities and get things done
- Excellent communication skills (written and verbal English)
- Ability to learn new skills and technologies quickly
- Basic knowledge of HTML for email template customization (preferred).
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