Customer Relationship Management Specialist - Lagos
2 hours ago

Job description
We are looking to hire a CRM Specialist to manage customer lifecycle and retention initiatives across our platform.Role Summary
The ideal candidate will be responsible for driving player engagement, retention, and reactivation through structured campaigns and data-led decision making.
Key ResponsibilitiesPlan and execute retention and lifecycle campaigns
Create and manage segmented customer journeys
Run email, SMS, push, and in-app campaigns
Monitor performance metrics such as retention rate, LTV, ARPU, and ROI
Conduct A/B testing and optimize campaigns based on data
Work closely with Marketing and Product teams on promotions and engagement strategies
Requirements
Minimum of 3 years experience in CRM or lifecycle marketing
Bachelor's degree in Marketing, Business, or related field
Hands-on experience using CRM and marketing automation tools
Strong analytical skills and attention to performance metrics
Experience in iGaming is an added advantage
Ability to manage campaign automation and customer segmentation
Interested candidates should send their CV to
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