Tope Adefala

Sports, Gaming, Media, Branding, Marketing and Communications

EXPERIENCE

NetBet Online Pools, Lagos — Marketing Coordinator

AUGUST 2019 – NOVEMBER 2021

• Designed and delivered Customer’s acquisition strategies via digital marketing which included social media marketing, SEO, PPC, Programmatic, display adds, online affiliates and influential marketing

• Implemented SEO strategy and ranked on the first page for important keywords such as Sport betting, bet, betting, online casino for 6 consecutive months. Reduced SEO cost by 60% by conducting direct negotiations with webmaster instead of out-reachers and agencies.

• Conducted monthly social media registrations campaigns on Facebook, Instagram and influential marketing which led to 5,000 new registrations monthly with 35% conversation rate (1st depositors vs registrations)

• Conducted monthly display adds campaign on high traffic websites such Guardian, Punch.ng, led to a monthly average of 4000 new registrations with 35% new registrations

• Tailored and implemented acquisition offers e.g., 100% welcome bonus on your first deposits up to 100,000 NGN on sports and online casino.

• Planned and executed 2 offline acquisition campaigns throughout 2019 and 2020: BRT Buses and radio campaigns and offline affiliates, which increased brand visibility and the number of new registration and improved the conversion rate by 10%.
• Implemented customers retention strategy by setting automated campaigns via Optimove for online ustomers Fun, OTD,Churn and also by sending weekly communication via sms and email, increased customers average lifetime.

• Implemented weekly communication and offers to existing users via sms, emails and push notification.
• Regularly conducting competitors and SWOT analysis to ensure that NetBet is competitive

NetBet Online Pools, Lagos — Social Media Marketing Officer

JUNE 2019 - AUGUST 2019

• Designed engagement calendar

• Ensured reactive contents are posted on all social media platform directly and regular contents scheduled through Hootsuite.

• Attend to bettors’ complaints on all social media platforms

• Took out negative comments and got feedbacks

• Ensured all creatives shared on all platforms match brand identity

• Conducted influential marketing

Nigeria Hockey Federation, Abuja — Media Officer

AUGUST 2016 - DECEMBER 2018

• Managed the Federation’s social media platforms and website.
• Coordinated journalists present at any of the Federation’s event.
• Conducted interviews, wrote match reports, intermediated between the federation and the media houses.
• Oversee everything media related for the federation.

Sportlineng, Lagos — Brand Manager/Editor

MAY 2015 - JUNE 2018

• Crawled for relevant sports news for the company’s sport portal.
• Wrote, edited news items that was uploaded on the company’s sport portal.
• Covered sporting events and interviewed sports dignitaries and athletes such as John Mikel Obi.
• Prepared and updated the MD with weekly activities of the company’s portal with the use of Microsoft Office Excel.
• Managed, prepared, and distributed departmental roles.
• Coordinated journalists present at any of the Federation’s event.
• Conducted interviews, wrote match reports, intermediated between the federation and the media houses.
• Oversee everything media related for the federation.

Max FM — Freelance Broadcaster

MAY 2013 - AUGUST 2016

• Prepared the news item of discussion for the day.
• Gave detailed analysis of the news items.
• Answered the questions asked by the listeners.
• Generally made the show an interesting one with the bites, flows, facts and figures.

Sportive23 — Social Media Officer/Content Creator

DECEMBER 2012 - AUGUST 2014

• Designed engagement calendar

• Ensured reactive contents are posted on all social media platform directly and regular contents scheduled through Hootsuite.

Executive MBA - Obafemi Awolowo University, , Ile-Ife
BSc Psychology - Obafemi Awolowo University, Ile-Ife