Foluso Olojede

Seasoned Sales Executive with a proven track record of driving revenue growth and cultivating robust customer relationship. Adept route-to-market/sales strategist. Leadership style fostering excellence, achieving ambitious goals and promoting self development to align with both short term targets and long term corporate objectives.   

Friesland Campina Wamco Nigeria Plc | January 2022 – May 2023 | Customer & Territory Sales Manager (CTSM) • Led trade and customer service operations, ensuring comprehensive retail coverage. • Conducted ROI evaluations and implemented Distributor Capability Assessment Tools (DCAT). • Provided operational guidance to distributors, fostering professionalization. • Oversaw sales planning and joint business planning (JBP) with KBPs to align with divisional and business strategies. • Assessed performance against targets and devised action plans for gap closure. • Managed external and internal business challenges, achieving seamless execution across functions. Friesland Campina Wamco Nigeria Plc | October 2018 – December 2021 | Area Sales Manager (ASM), (Senior/Mid-Level) • Led a dynamic sales team of 25+, driving sales beyond expectations in Akwa Ibom State, Nigeria, contributing over $30K in additional revenue. • Elevated customer service standards and trade objective fulfillment. • Executed approved trade marketing promotions across distribution, targeting high priority wholesalers and retailers. • Directed recruitment, training, and development of secondary salesforce. • Cultivated customer relationships and implemented best practices. • Earned recognition for revitalizing a dormant business partnership, achieving profitability. Recognized for Best Practice – Lead, Fight, and Inspire. Friesland Campina Wamco Nigeria Plc | January 2018 – September 2018 | Promo Coordination Manager (PCM) • Aligned and supported sales functions to drive retail value propositions. • Executed flawless retail value propositions by identifying market potential. • Managed merchandising and optimized product availability, visibility, and accessibility. • Ensured pricing control and monitored competitor activities. • Led sales activation, promo verification, and market intelligence reporting. Accomplishments: • Activated 3 Retailer Forums, • Achieved 120% target, • Enhanced AVA for new product placement. Friesland Campina Wamco Nigeria Plc | February 2015 – December 2017 | Retail Distribution Manager (RDM) • Pioneered retail distribution structure, recruiting a robust sales force to enhance customer servicing and market share growth. • Revamped channel distribution relationships, expanding active customer base by 30% and boosting coverage by 50% within 9 months. • Managed product visibility and accessibility, optimizing brand penetration across retail outlets. • Reported sales activity, market insights, and value chain compliance. • Spearheaded new business accounts recruitment, achieving over 60% sales growth. Zoomota Healthcare Limited | December 2011 – 2013 | Personal Assistant to the Managing Director • Coordinated office and staff welfare updates, collaborating with HR. • Arranged travel logistics and represented the company at NAFDAC for regulatory processes. • Undertook bookkeeping and administrative duties. NEM Insurance Plc | June 2008 – 2009 | National Youth Service Corp (NYSC) • Managed customer recruitment and data updates. • Processed insurance policy renewals and maintained records. • Handled bookkeeping responsibilities

University of Ibadan |2013-2015| Masters in Managerial Psychology (MMP) University of Ado-Ekiti, Ado, Ekiti State |2009 – 2010| Postgraduate Diploma in Financial Management (PGDFM) Bowen University, Iwo, Osun State |2003 – 2007| B.Sc. Economics