Godwin Agbo

Sales expert in RTM Startups and Implementation

Sales

Enugu, Enugu North

About Godwin Agbo:

Results-driven Sales Professional with over 10 years of experience in optimizing business operations, implementing effective route-to-market strategies, and driving sales and revenue growth. Recognized for advancements, new initiatives, and improvements. Committed to delivering exceptional results and exceeding expectations in a dynamic and competitive market.

Experience

REGIONAL DISTRICT MANAGER • BOGO BEVERAGES LIMITED • ENUGU, EBONYI AND IMO STATE•FEB 2023 – DATE
• Achieved a notable 10% growth in sales volume and a significant 26% increase in sales value within a three- month period of joining the business.
• Implemented effective objection handling techniques to successfully address customer concerns, resulting in a remarkable 50% reduction in customer attrition.
• Demonstrated exceptional relationship selling skills to generate a substantial number of leads and secure 8 new business partners within the region.
• Implemented a comprehensive weekly sales review process to closely monitor the performance of the sales team, leading to an impressive 65% product penetration in the region.
• Engaged in constant interaction with clients in order to understand their needs.

REGIONAL BUSINESS MANAGER • LEXCEL GROUP (GRAND OAK LIMITED) • EAST CENTRAL STATE • JAN 2021 – DEC 2022
• Successfully initiated and executed the implementation of a Route To Market (RTM) strategy in Eastern Nigeria, strategically restructuring the RTM approach to prioritize Direct-to-Retail operations and resulting in a remarkable 50% increase in market share.
• Conducted comprehensive profiling of ideal distribution partners, assessing their infrastructure, working capital, and expertise in business and distribution management. This facilitated seamless onboarding processes andenabled the development of effective market expansion
plans to ensure startup success.
• Attained an impressive 85% regional coverage by
meticulously mapping out and optimizing the Secondary Sales Force (SSF) routes on a daily, weekly, monthly and yearly basis.
• Exceeded budget expectations by achieving a remarkable 150% in volume and value through the successful integration of newly onboarded Distributor Business partners (DBs), resulting in their consistent month-on- month performance of 120% achievement.
• Provided leadership to a team of 7 Field Sales Managers (FSMs) and 33 Secondary Sales Force (SSF) members by implementing effective management routines and coaching methodologies, enabling them to meet 80% of the required sales leadership capabilities.
• Demonstrated exceptional brand management skills by driving an impressive year-on-year growth of 170% for both Seaman’s and Lord’s brands, leveraging the implemented RTM module.