Abdurrahman Umar

I have experience designing digital creative for brands in the e-commerce and consumer brand space, focusing on visuals that drive engagement and sales. For example, I worked with Good Life Granola, a healthy food brand in Abuja, where I created social media content, Instagram ads, and branded visuals to strengthen their online presence and boost customer engagement. I also developed product photography layouts, marketing posts, and campaign graphics that aligned with their brand voice.

I’ve also designed for fashion brands such as Gimbs Stitches & Styles and RIRAA, creating social media graphics, lookbook-style visuals, and promotional content to showcase their products online. These projects required translating their unique brand identity into creative that was consistent across Instagram, ads, and digital marketing materials.

Beyond that, I’ve supported startups and service-based brands by designing website layouts, marketing visuals, and digital ads that highlight their services and help them connect with their audiences.

Overall, my work in this space covers web design, social media campaigns, digital ads, email creatives, and branded marketing assets, always with the goal of balancing strong visual appeal with clear communication that drives results.

My educational path is a blend of science and creativity. I earned a B.Sc. in Physics (2024), a Diploma (2020), and began my design journey with a Graphic Design Certificate in 2016. While my degree in Physics may seem unexpected, design has always been my true calling and it’s where I’ve built my career with passion and expertise.