can you describe the full product process and the strategies
What are the strategies in product planning process?
The 7 Strategic Phases of the Product Planning Process
- Product Concept Development. This initial phase might be the most fun and creative stage in the product lifecycle, and it's the most critical.
- Competitive analysis.
- Market Research.
- Minimum Viable Product development.
- Introduction and launch.
- Product lifecycle.
- Sunset.
There are three standard types of product positioning strategies brands should consider: comparative, differentiation, and segmentation.
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