Digital Marketing Officer - Lagos - BLAKSKILL LIMITED

    BLAKSKILL LIMITED
    BLAKSKILL LIMITED Lagos

    1 day ago

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    Description
    Position: Digital Marketing Officer
    Industry: Technology Solutions (Software)
    Location: Lagos, Nigeria
    Job Type: Full-Time

    Job Description (Summary)
    The Digital Marketing Officer will oversee the creation, execution, and optimization of digital marketing campaigns across multiple platforms. The role involves collaborating with cross-functional teams to ensure marketing initiatives align with business objectives.
    Content Creation & Strategy

    • Develop and manage engaging content across digital platforms, including websites, blogs, social media, and email campaigns.

    • Ensure all content aligns with marketing goals and brand guidelines.
    Social Media Management

    • Plan and execute social media strategies, including content calendars, community engagement, and influencer partnerships.

    • Monitor and analyze social media performance to optimize reach and engagement.
    SEO & SEM

    • Optimize website and content for search engines to increase organic traffic.

    • Manage PPC campaigns to boost online visibility and generate targeted leads.
    Email Marketing

    • Create, segment, and manage email marketing campaigns aimed at nurturing leads and promoting products.

    • Analyze email performance metrics to improve campaign effectiveness.
    Analytics & Reporting

    • Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.

    • Leverage data insights to optimize strategies and improve ROI.
    Collaboration & Market Research

    • Work with sales, product, and customer support teams to align marketing efforts with business objectives.

    • Stay updated on the latest digital marketing trends and tools to implement innovative strategies.
    Working Relationships

    • Internal: Collaborate with the marketing, sales, and product teams.

    • External: Engage with influencers, vendors, and customers to enhance brand presence.

    Required Qualifications & Experience

    • Bachelor's degree in Marketing, Communications, Business, or a related field.

    • Minimum of 3 years of experience in digital marketing with a proven track record of success.

    • Strong knowledge of SEO, SEM, and analytics tools.

    • Experience with marketing automation tools and CRM systems.

    • Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.

    Budget: Competitive (Based on experience)


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