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  • Consultant/Marketing Agent - Abuja - Koyo Healthtech

    Koyo Healthtech
    Koyo Healthtech Abuja

    2 months ago

    ₦3,000,000 - ₦6,000,000 (NGN) per year *
    Description

    Today

    Consultant/Marketing Agent


    Koyo Healthtech


    Marketing & Communications


    Abuja Contract

    Healthcare NGN 250, ,000 Negotiable

    Easy Apply

    Skills Required


    healthcare tech or consumer brand marketing integrated marketing campaigns media contacts influencers and community partners integrated marketing campaigns across digital print and traditional media.

    Job Summary


    Koyo is a digital health technology company committed to delivering quality, accessible, and trusted healthcare services through innovative technology, such as the Koyo Navigate app. As part of our marketing strategy, Koyo will be launching its Thunderclap Marketing Campaign in Abuja in September 2025. The Consultant/Agent will Develop and execute a 360° integrated marketing campaign for Koyo's launch, drive brand awareness, customer acquisition, and engagement through prelaunch, launch, and post-launch activities, implement Koyo's key brand messages of trust, empathy, and quality health across all channels and deliver a high-impact launch event in Abuja, supported by coordinated campaigns across SMS, social media, partnerships, sales agents, and traditional media.

    • Minimum Qualification : Others
    • Experience Level : Senior level
    • Experience Length : 7 years

    Job Description/Requirements


    Responsibilities:

    Pre-Launch Activities:

    • Develop and disseminate SMS campaigns to profiled middle-income mothers in Abuja (event teaser, app sign-up prompts, reminders).
    • Design and schedule social media content aligned with Koyo values (trust, empathy, quality healthcare).
    • Build partnerships with pharmacies, salons, fashion designers, spas, gyms, and women-led businesses for cross-promotion.
    • Design and print promotional materials: flyers, pull-up banners, branded merchandise, goody bags, and raffle items.
      Secure and confirm event location, logistics, and permits (Jabi Lake Mall, Millennium Park, or other suitable venues).

    Launch Event ("Koyo is Live"):

    • Coordinate and manage all aspects of the Thunderclap Launch Event, including:
    • Sales agent booth and app sign-ups (with promo codes)
    • Pop-up clinic sessions (Dr. Q&A consultations).
    • Interviews with Koyo partners, customers, and doctors.
    • Live entertainment, music, and MC facilitation.
    • Influencer presence and coverage.
    • Raffle draws and giveaways.
      Photography, videography, and live streaming on social media.

    Post-Launch Activities:

    • Disseminate thank you messages via SMS and social media.
    • Share event success stories, customer testimonials, and highlights.
    • Continue social media and partnership engagement for sustained visibility.
      Track, analyse, and report customer acquisition and engagement metrics.

    Deliverables:

    • Marketing campaign plan (including content calendar, timelines, and channel mix).
    • Creative designs (flyers, banners, social media templates, promo materials).
    • Execution of SMS campaigns (pre-, during, and post-launch)
    • Successful launch event with a minimum of 500 attendees and 1,000+ app downloads and paying customers.
      Post-event report covering reach, customer acquisition, media coverage, and lessons learned.

    Requirements:

    • Proven track record in healthcare, tech, or consumer brand marketing in Nigeria.
    • Experience organising large-scale public events and activations.
    • Capacity to deliver integrated marketing campaigns across digital, print, and traditional media.
    • Strong network of media contacts, influencers, and community partners in Abuja.
    • Excellent creative, content development, and reporting skills.
    * This salary range is an estimation made by beBee
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