Data Analyst - Lagos, Lagos State

Job summary

We are looking for a versatile Data Analyst & Writer who blends analytical precision with creative storytelling to deepen audience engagement.

Responsibilities

• Analyse audience behaviour, traffic trends, and engagement data using Google Analytics 4, SQL, Excel, and Google Sheets.
• Translate complex data into clear insights and recommendations that inform editorial strategy and content planning.
• Build reports and dashboards to track KPIs such as page views, retention, CTR, and session duration.

Writing & Content Creation

• Write and edit listicles, feature stories, and profile pieces that align with audience interests and editorial goals.
• Use data and SEO insights to guide story angles, headlines, and formats that maximise visibility and impact.
• Collaborate with editors to develop content that combines journalistic quality with engagement metrics.

Audience Growth & Engagement

• Leverage audience segmentation and data storytelling to boost engagement across web and social platforms.
• Spearhead data-driven content experiments that improve audience retention by 20–25%.
• Monitor performance of published content and iterate based on analytics-driven feedback.

Key Achievements (Expected Outcomes)

• Deliver actionable insights that increase content visibility and drive sustained audience growth.
• Produce high-impact writing that meets or exceeds engagement and retention goals.
• Strengthen the link between data, storytelling, and strategic editorial decision-making.

Job description