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  • Website and Social Media Content Manager - Ikeja - Kitchessence

    Kitchessence
    Kitchessence Ikeja

    3 weeks ago

    Default job background
    Description

    Content Manager

    We seek a talented and creative content manager to contribute to Kitchessence's success.

    About the Role

    • Develop and execute a comprehensive content strategy that aligns with our company goals, target audience, and brand identity.
    • Drive brand awareness, engagement, and lead generation through strategic content marketing.
    • Create high-quality and compelling content across multiple platforms, including websites, blogs, social media, and email marketing campaigns.
    • Optimise content for search engine optimisation (SEO) and ensure consistent brand messaging and tone of voice.
    • Collaborate with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches, and thought leadership.

    Your Responsibilities

    • Develop and implement a content strategy that aligns with our objectives, target audience, and brand guidelines.
    • Create and manage an editorial calendar to deliver timely content across various digital platforms.
    • Research industry trends, market insights, and competitor analysis to inform content development and identify opportunities.
    • Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, product descriptions, social media posts, and email newsletters.
    • Be versatile with graphic tools like Canva and video editing apps like Capcut.
    • Monitor and analyse content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations.
    • Ensure brand consistency and compliance with our style guide and voice across all content deliverables.
    • Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
    • Stay updated with industry best practices, emerging trends, and evolving content formats to enhance content marketing initiatives continually.

    Required Skills and Qualifications

    • Excellent written and verbal communication skills in English with a strong command of grammar and language suited for targeted audiences.
    • Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital platforms.
    • Familiarity with content management systems (CMS) and basic knowledge of HTML.
    • Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
    • Strong project management skills with the ability to prioritise tasks and meet deadlines.
    • An analytical mindset to interpret data and metrics and optimise content performance.
    • Cultural understanding and sensitivity to tailor content to our target audience's preferences, interests, and nuances.
    • Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
    • Proficiency in content management and social media tools.

    Preferred Skills and Qualifications

    • Knowledge of content marketing trends, audience segmentation, and persona development.
    • Experience in content strategy development and implementation.
    • Knowledge of SEO best practices and keyword research tools.
    • Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
    • Understanding of user experience (UX) principles and web design best practices.

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