- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketer or similar role.
- In-depth knowledge of various digital marketing channels, including SEO, SEM,
- Proficiency in digital marketing tools such as Google Analytics, Google Ads,
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
Digital Marketer - Abuja, Nigeria - Airband Wireless Limited
Description
Job Summary:
The Digital Marketer will be responsible for developing, implementing, and managing online marketing strategies to promote Telairvision's products and services.
lead integrated digital marketing campaigns from concept to execution, and measure their success.
Key Responsibilities:
Digital Marketing Strategy:
o Develop and implement a comprehensive digital marketing strategy to
increase brand awareness, drive traffic, and generate leads.
o Define and track key performance indicators (KPIs) for digital marketing
efforts.
Content Creation and Management:
o Create, curate, and manage digital content across all digital channels,
including websites, blogs, social media, and email campaigns.
o Collaborate with the design and content teams to produce high-quality content
that aligns with brand guidelines and marketing goals.
SEO and SEM:
o Optimize website and content for search engines (SEO) to improve organic
search rankings.
o Plan and execute pay-per-click (PPC) campaigns, including keyword research,
ad creation, and performance analysis.
Social Media Management:
o Develop and implement social media strategies to increase engagement and
grow our online community.
o Monitor social media channels and respond to customer inquiries and
comments in a timely manner.
Email Marketing:
o Design and execute email marketing campaigns, including newsletters,
promotional offers, and automated workflows.
o Segment email lists based on customer behavior and preferences to improve
targeting and effectiveness.
Analytics and Reporting:
o Track and analyze website traffic, social media engagement, and campaign
performance using tools such as Google Analytics.
o Provide regular reports and insights to management, highlighting areas for
improvement and opportunities for growth.
Budget Management:
o Manage the digital marketing budget, ensuring all campaigns are cost-effective and deliver a positive return on investment (ROI).
Stay Updated:
o Keep up-to-date with the latest digital marketing trends, tools, and best
practices.
o Suggest and implement new digital marketing strategies to stay ahead of the
competition.
Qualifications:
