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- Develop and execute a comprehensive social media strategy aligned with overall marketing goals.
- Identify opportunities for growth, audience engagement, and brand visibility.
Content Creation: - Create compelling and shareable content for various social media platforms.
- Maintain consistency in brand messaging and visual identity.
Community Engagement: - Foster positive relationships with our online community through active engagement.
Campaign Management: - Plan and execute social media campaigns in coordination with marketing initiatives.
- Monitor campaign performance and provide insights for improvement.
Analytics and Reporting: - Utilize social media analytics tools to track and analyze key performance indicators.
- Generate regular reports to showcase social media performance and trends.
Collaboration: - Collaborate with cross-functional teams to align social media efforts with business objectives.
- Build and maintain relationships with influencers and industry partners.
Stay Informed: - Stay updated on industry trends, social media algorithms, and best practices.
- Implement innovative strategies to stay ahead of the competition.
Requirements: - Bachelor's degree in Marketing, Communications, or a related field is preferred
- Proven experience as a Social Media Manager or in a similar role.
- In-depth knowledge of popular social media platforms and emerging trends.
- Strong creative and writing skills with an ability to generate engaging content.
- Proficiency in social media analytics tools and platforms.
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced environment and manage multiple priorities.
- Demonstrated success in growing social media audiences and increasing engagement.
- Understanding of SEO and content optimization for social media.
Work Conditions: - Office location: Eric Moore Axis, Surulere
- Onsite with work from home options
Work Benefits: - Health cover
- Professional development
Social Media Manager - Lagos, Nigeria - Abroadstudies Educational Limited
Description
Responsibilities:
Strategy Development: