Communication Specialist - Lagos, Nigeria - M365Connect

Description

The communication specialist position is meant for both Business to Business and Business to Consumer communications.

Key Responsibilities:

Content Creation:

• Develop concept for creation of engaging and high-quality content for our website, social media, and other communication channels and manage its execution.
• Craft clear and concise messaging that effectively communicates our brand values, mission, and product offerings.
• Collaborate with internal and external stakeholders to gather information and insights for content development.

Design Collaboration:

• Work closely with designers to create visually appealing and on-brand graphics, ensuring a cohesive and professional look across all communication materials.
• Provide input on design elements to enhance the overall user experience.

Strategic Market Research:

• Develop and execute a comprehensive market research strategy, utilizing various methodologies and tools to gather insights into industry trends, competitor activities, and client preferences.
• Stay updated on changes in the IT recruitment landscape to inform and enhance the firm's communication and marketing strategies.

Targeted Audience Engagement:

• Conduct thorough audience analysis within the IT industry, creating tailored communication strategies for freelancers, clients, and other stakeholders.
• Implement personalized messaging based on market research insights to effectively reach and engage different segments within the IT recruitment ecosystem.

Competitor Analysis and Differentiation:

• Analyze competitors in the IT recruitment freelancer space to identify strengths, weaknesses, opportunities, and threats.
• Recommend and implement communication tactics that showcase the firm's unique value proposition, ensuring a distinct and competitive positioning in the market

Marketing Strategy:

• Contribute to the development of marketing strategies to promote our brand and attract top-tier tech freelancers from Europe.
• Implement and optimize communication plans to increase our online presence and engagement.

Brand Consistency:

• Ensure consistency in messaging and branding across all communication platforms.
• Maintain brand guidelines and actively contribute to brand development initiatives.

Freelancer Engagement:

• Collaborate with freelancers to showcase their skills and contributions through compelling narratives and reviews on our portal.
• Foster a sense of community among freelancers and contribute to the growth of our freelance network.

Qualifications:

• Proven experience in corporate communication, content creation, and marketing.
• Strong portfolio showcasing previous work in content writing and design.
• Excellent written and verbal communication skills in English (additional European languages like German would be a plus).
• Hands on experience with Microsoft 365 Suite and its collaboration Apps.
• Hands on experience with Midjourney, Canva and Figjam.
• Hands on experience with ChatGPT and other AI which can be used to boost our communication.
• Familiarity with tech industry trends and a passion for innovation.
• Ability to work independently and collaboratively in a fast-paced startup environment.