Web Developer - Lagos
Only for registered members Lagos, Nigeria
1 week ago
* This salary range is an estimation made by beBee
Job summary
We're looking for a detail-oriented Web Developer with strong experience in Google Tag Manager, Meta Pixel, and conversion event setup to support our fast-growing marketing platform. You'll play a key role in auditing client websites, implementing tracking pixels and tags, and ensuring correct instrumentation across CMS platforms like WordPress and Shopify.
Responsibilities
- Audit client sites to check for existing GTM / Meta Pixel implementations and identify missing or incorrect tags
- Validate whether implementations can be done via plugins or need custom code injection (especially on WordPress and Shopify)
- Ensure proper access and permissions are available to perform instrumentation
- Install Meta Pixel and Google Tag Manager scripts across different website platforms
- Add standard conversion events for eCommerce (purchase, add to cart, checkout) and lead gen (form submissions, button clicks)
- Set up custom tags and triggers to track performance KPIs
- Verify correct data collection using tools like Facebook Pixel Helper, Tag Assistant, and GA4 debug tools
- Monitor for tracking breaks and proactively troubleshoot any issues post-installation
- Coordinate with the internal SEO and paid ads teams to align tracking setups with campaign goals
- Assist in tracking and tagging recommendations for new campaigns or platform changes
Job description
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