Growth Marketing Specialist - Lagos - Kisha Immigration

    Kisha Immigration
    Kisha Immigration Lagos

    2 days ago

    Default job background
    Description

    About Kisha Immigration

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    Kisha Immigration is a licensed Canadian immigration consulting company that provides personalized guidance for individuals navigating immigration, study abroad, and residency by investment.

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    We specialize in admissions, visas, permanent residency, and settlement solutions, ensuring a seamless relocation experience for our clients.

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    Role Overview

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    We are seeking a Growth Marketing Specialist to drive our digital marketing initiatives, optimize customer engagement, and manage promotional campaigns for digital products such as courses and webinars.

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    This role will focus on marketing automation, content strategy, course launch management, and overall brand visibility.

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    Key Responsibilities

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    • Digital Marketing & Growth Strategy
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    • Develop and execute multi-channel marketing strategies for digital products, including courses, webinars, and email campaigns.

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    • Optimize marketing automation processes to enhance lead generation and customer engagement.

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    • Implement SEO and paid advertising strategies to improve brand visibility and drive traffic.

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    • Analyze campaign performance metrics to refine strategies for optimal results.

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    • Course Launch & Campaign Management
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    • Plan and execute marketing strategies for course launches and other digital products.

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    • Develop customer acquisition and retention strategies through targeted campaigns.

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    • Collaborate with relevant teams to ensure seamless execution of marketing initiatives.

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    • Content & Brand Strategy
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    • Develop engaging content strategies that align with business objectives and resonate with target audiences.

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    • Manage thought leadership initiatives to build brand authority in immigration and education sectors.

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    • Ensure consistency in messaging across digital platforms, including the website.

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    • Market Intelligence & Customer Insights
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    • Conduct competitive analysis and gap assessments to identify growth opportunities.

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    • Utilize data analytics to understand customer behavior and refine marketing efforts.

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    • Integrate customer and cultural insights into marketing strategies.

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    Qualifications & Skills

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    • Proven experience in digital marketing, growth marketing, and marketing automation.

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    • Strong expertise in launching and promoting online courses, webinars, and digital products.

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    • Knowledge of SEO, email marketing, paid advertising, and analytics tools.

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    • Experience with content strategy and audience engagement.

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    • Ability to manage multiple marketing campaigns efficiently.

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    • Strong communication, analytical, and project management skills.

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    • Bachelor's degree in Marketing, Business, or a related field.

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