Content and Digital Marketing Specialist - Ikeja - Whoosh NG

    Whoosh NG
    Whoosh NG Ikeja

    2 days ago

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    Description
    Digital Marketing Strategist

    Key Responsibilities:

    - Develop Digital Marketing Strategies

    - Conduct market research, competitor analysis, and customer insights to identify opportunities and trends in the digital landscape. Use data to inform decision-making and optimize campaigns.

    - Define and refine target audience segments based on demographics, behavior, interests, and preferences. Develop personalized marketing approaches for each segment.

    - Create and oversee content strategies for various digital channels, including websites, social media, email marketing, blogs, and more. Ensure that content is engaging, valuable, and tailored to different audience segments.

    - Implement Search Engine Optimization (SEO) best practices to improve website rankings and organic traffic. Plan and execute Search Engine Marketing (SEM) campaigns to drive targeted traffic and conversions.

    - Manage social media platforms and create engaging social media campaigns. Monitor trends, respond to user engagement, and build a strong online community.

    - Develop and execute email marketing campaigns to nurture leads, retain customers, and drive sales. Optimize email performance and ensure compliance with email marketing best practices and regulations.

    - Plan and manage paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Monitor performance, adjust budgets, and optimize for maximum ROI.

    - Analyze user behavior and website performance to identify areas for improvement. Implement CRO strategies to increase website conversions and improve user experience.

    - Track and analyze key performance metrics, providing regular reports on the effectiveness of digital marketing efforts. Use data insights to make data-driven decisions and continuously optimize campaigns.

    - Keep abreast of the latest digital marketing trends, technologies, and best practices. Implement innovative strategies to stay ahead of competitors.
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