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- Conduct market research to identify target demographics, consumer trends, and competitor activities.
- Develop and implement field marketing plans and strategies to promote company products/services and generate leads.
- Coordinate with sales teams to align marketing efforts with sales objectives and targets.
- Organize and attend promotional events, trade shows, and exhibitions to showcase company offerings and engage with potential customers.
- Build and maintain relationships with key stakeholders, including customers, retailers, distributors, and partners.
- Distribute marketing materials, samples, and promotional items to target audiences.
- Collect and analyze feedback from customers and prospects to identify areas for improvement and inform marketing strategy.
- Provide regular reports and updates on field marketing activities, including insights, successes, and challenges.
- Collaborate with internal teams, including marketing, sales, and product development, to ensure consistency and alignment in messaging and branding.
- Stay up-to-date on industry trends, market developments, and best practices in field marketing.
Requirements: - A minimum of OND in Marketing, Business Administration, or related field.
- Proven experience in field marketing, sales, or related roles. -
- Strong interpersonal and communication skills, with the ability to engage and influence diverse audiences.
- Demonstrated ability to develop and execute marketing plans and strategies.
- Excellent organizational skills and attention to detail.
Field Marketer - Lagos, Nigeria - HRonwheels
