- Develop comprehensive digital marketing strategies aligned with business objectives.
- Oversee campaigns across SEO, SEM, email marketing, content marketing, and social media.
- Maintain the company's presence across all digital platforms and measure results against KPIs.
- Brainstorm and implement innovative strategies for customer engagement and acquisition.
- Design and execute campaigns focused on generating high-quality leads.
- Optimize digital assets such as landing pages and advertisements for better conversion rates.
- Use CRM tools to track leads, nurture prospects, and report on acquisition rates.
- Manage content production and distribution across websites, social media, and email newsletters.
- Collaborate with internal teams and agencies to create videos, blog posts, and motion graphics.
- Develop creative email campaigns that boost open rates, click-through rates, and subscriptions.
- Improve organic search rankings and website traffic using advanced SEO strategies.
- Manage PPC campaigns to optimize ad spend and maximize ROI.
- Leverage A/B testing and user funnel analysis to refine digital strategies.
- Monitor performance metrics, including website traffic, campaign ROI, and customer acquisition costs.
- Generate reports for senior management, highlighting successes and areas for improvement.
- Analyze unsubscribe rates, open rates, and click-through rates to fine-tune strategies.
- Develop and manage the digital marketing budget effectively.
- Evaluate emerging technologies to ensure the company remains at the forefront of innovation.
- Increased website traffic and improved search engine rankings.
- High-quality lead generation and conversion rates.
- Engagement rates on content marketing initiatives.
- Social media growth and activity levels.
- Email marketing open rates and click-through rates.
- ROI from digital marketing campaigns.
- Bachelor's degree in Marketing, Communications, or a related field.
- Certifications in Google Analytics, SEO/SEM, or other digital marketing tools.
- 3–5 years of experience in digital marketing, preferably in real estate or luxury businesses.
- Proven expertise in managing end-to-end digital campaigns and generating measurable results.
- Demonstrated ability to increase website traffic and lead conversions.
- Familiarity with tools for tracking KPIs such as Google Analytics, CRM software, and marketing automation platforms.
- Excellent project management and multitasking skills.
- Understanding of web design principles and user experience optimization.
- Familiarity with HTML, CSS, and web development tools is a plus.
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Digital Marketing Manager - Lagos - BLAKSKILL LIMITED

Description
Position: Digital Marketing Manager
Industry:
Real Estate/Luxury Property
Job Summary:
The Digital Marketing Manager will develop, execute, and optimize digital marketing campaigns to achieve business goals. This involves strategic planning, content creation, performance analysis, and cross-functional collaboration.
Key Responsibilities:
Strategy Development & Execution
Lead Generation & Conversion
Content Creation & Management
SEO & SEM
Analytics & Reporting
Budget Management
Key Performance Indicators (KPIs)
Requirements:
Qualifications & Experience
-
Marketing Manager
BLAKSKILL LIMITED- Lagos
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Marketing Manager
BLAKSKILL LIMITED- Lagos
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Executive Marketing Lead
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Executive Marketing Lead
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