Digital Marketing Manager - Lagos - BLAKSKILL LIMITED

    BLAKSKILL LIMITED
    BLAKSKILL LIMITED Lagos

    1 day ago

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    Description

    Position: Digital Marketing Manager

    Industry:

    Real Estate/Luxury Property

    Job Summary:

    The Digital Marketing Manager will develop, execute, and optimize digital marketing campaigns to achieve business goals. This involves strategic planning, content creation, performance analysis, and cross-functional collaboration.

    Key Responsibilities:

    Strategy Development & Execution

    • Develop comprehensive digital marketing strategies aligned with business objectives.
    • Oversee campaigns across SEO, SEM, email marketing, content marketing, and social media.
    • Maintain the company's presence across all digital platforms and measure results against KPIs.
    • Brainstorm and implement innovative strategies for customer engagement and acquisition.

    Lead Generation & Conversion

    • Design and execute campaigns focused on generating high-quality leads.
    • Optimize digital assets such as landing pages and advertisements for better conversion rates.
    • Use CRM tools to track leads, nurture prospects, and report on acquisition rates.

    Content Creation & Management

    • Manage content production and distribution across websites, social media, and email newsletters.
    • Collaborate with internal teams and agencies to create videos, blog posts, and motion graphics.
    • Develop creative email campaigns that boost open rates, click-through rates, and subscriptions.

    SEO & SEM

    • Improve organic search rankings and website traffic using advanced SEO strategies.
    • Manage PPC campaigns to optimize ad spend and maximize ROI.
    • Leverage A/B testing and user funnel analysis to refine digital strategies.

    Analytics & Reporting

    • Monitor performance metrics, including website traffic, campaign ROI, and customer acquisition costs.
    • Generate reports for senior management, highlighting successes and areas for improvement.
    • Analyze unsubscribe rates, open rates, and click-through rates to fine-tune strategies.

    Budget Management

    • Develop and manage the digital marketing budget effectively.
    • Evaluate emerging technologies to ensure the company remains at the forefront of innovation.

    Key Performance Indicators (KPIs)

    • Increased website traffic and improved search engine rankings.
    • High-quality lead generation and conversion rates.
    • Engagement rates on content marketing initiatives.
    • Social media growth and activity levels.
    • Email marketing open rates and click-through rates.
    • ROI from digital marketing campaigns.

    Requirements:

    Qualifications & Experience

    • Bachelor's degree in Marketing, Communications, or a related field.
    • Certifications in Google Analytics, SEO/SEM, or other digital marketing tools.
    • 3–5 years of experience in digital marketing, preferably in real estate or luxury businesses.
    • Proven expertise in managing end-to-end digital campaigns and generating measurable results.
    • Demonstrated ability to increase website traffic and lead conversions.
    • Familiarity with tools for tracking KPIs such as Google Analytics, CRM software, and marketing automation platforms.
    • Excellent project management and multitasking skills.
    • Understanding of web design principles and user experience optimization.
    • Familiarity with HTML, CSS, and web development tools is a plus.


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