Growth Marketer - Lekki, Lagos
9 hours ago
Job description
Flutterwave was founded on the principle that every African must be able to participate and thrive in the global economy. To achieve this objective, we have built a trusted payment infrastructure that allows consumers and businesses (African and International) make and receive payments in a convenient borderless manner.
The Role
Flutterwave is hiring a Growth Marketer. This role will be responsible for driving on-ground growth and brand expansion for Send App within Nigeria, building a vibrant local ecosystem that fuels both domestic adoption and diaspora transaction growth.
The Growth Marketer will lead grassroots user acquisition efforts, community engagement initiatives, in-market partnerships, and structured consumer feedback loops that directly inform product development.
This is a highly execution-focused role. The ideal candidate is an operator who thrives in the field, builds strong community presence, activates partnerships, and scales localized growth playbooks similar to early-stage consumer fintech expansion strategies.
What You'll Do:
Market Growth & User Acquisition
- Develop and execute a Nigeria-first growth strategy focused on aggressive user acquisition and brand awareness.
- Drive on-ground activations including community events, campus tours, market storms, trade clusters, and local ecosystem engagements.
- Build scalable grassroots growth playbooks tailored to Nigeria's diverse regions and demographics.
- Own growth KPIs across active users, new user acquisition, transaction volume and local retention, driving them through a full 360 marketing approach spanning both above the line and below the line tactics.
Community and Ecosystem Engagement
- Establish and grow strong community presence across key Nigerian cities and states.
- Lead local engagement initiatives such as community roundtables, focus groups, and user listening sessions.
- Build ambassador and community champion programs to deepen grassroots penetration.
- Drive visibility at relevant fintech, SME, youth, and creator ecosystem events.
In-Market Partnerships
- Identify, negotiate, and execute partnerships with Nigerian banks, fintechs, cooperatives, trade associations, community groups, and event organizers.
- Build mutually beneficial partnerships that accelerate user acquisition and drive transaction growth.
- Collaborate with enterprise and regional teams to align partnership strategy with broader Nigeria business objectives.
Brand Awareness & Positioning
- Lead localized brand campaigns that resonate with Nigerian audiences across online and offline channels.
- Work closely with Brand and Communications teams to ensure consistent, culturally relevant messaging.
- Drive hyperlocal marketing experiments and scale high-performing acquisition channels.
- Ensure strong visibility and presence across priority Nigerian cities and regions.
Consumer Insights & Product Feedback Loop
- Design and lead structured consumer feedback mechanisms including focus groups, surveys, and community listening sessions.
- Translate on-ground insights into actionable recommendations for Product and Growth teams.
- Create a tight Nigeria-based customer → product → growth loop that improves product-market fit and user retention.
- Continuously test, measure, and optimize local growth initiatives based on user data and insights.
Performance Tracking & Scaling
- Own reporting for Nigeria growth metrics and provide regular insights to senior leadership.
- Run rapid growth experiments and iterate based on performance data.
- Build repeatable frameworks that can scale across additional Nigerian regions.
- Support expansion initiatives that strengthen the two-sided ecosystem between Nigeria and the diaspora.
What We're Looking For:
- Bachelor's degree from an accredited university.
- 7+ years of experience in Growth Marketing, Field Marketing, Consumer Marketing, or Ecosystem Development within fintech, telecom, FMCG, or high-growth consumer technology environments.
- Proven track record of driving aggressive user acquisition in Nigeria through on-ground and community-led strategies.
- Strong experience building and executing grassroots growth campaigns.
- Demonstrated ability to develop in-market partnerships that directly impact growth metrics.
- Data-driven mindset with experience managing performance KPIs and running growth experiments.
- Strong stakeholder management skills and ability to collaborate cross-functionally with Product, Brand, Finance, and Operations teams.
- Deep understanding of Nigeria's consumer landscape and regional market dynamics.
Click here for the Recruitment Privacy Notice and Flutterwave Privacy Policy
Location
Lekki, Lagos
Department
Commercial Group - Send App Business
Employment Type
Full-Time
Similar jobs
We are seeking a Consumer Marketing Manager to grow awareness, adoption and engagement across Flutterwave's consumer products — with a particular focus on Send App. · About Flutterwave · Flutterwave was founded on the belief that every African should be able to participate and th ...
1 month ago
We welcome candidates from fintech and non-fintech backgrounds. Experience in telco, enterprise SaaS, consulting, FMCG distribution, infrastructure or other B2B industries with complex sales cycles is highly valued. · Flutterwave was founded on the principle that every African mu ...
4 weeks ago
We are seeking a highly driven and experienced Marketing Manager with a strong background in marketing and selling technology products, mobile apps, and digital platforms. The ideal candidate will be responsible for developing, executing, · and optimizing marketing strategies tha ...
1 month ago
The Business Development Manager will lead growth initiatives and expand our footprint in the FX and cross-border payments industry. · ...
2 weeks ago
We're looking for a Marketing Manager to lead brand growth, visibility and customer engagement across digital channels. · Proven experience in marketing and campaign management with measurable growth results · Strong expertise in SEO on-page, technical, keyword research content o ...
1 month ago
We're Hiring: Sales and Marketing Executive Kings Doors Ltd is looking for a dynamic team member to drive revenue growth. · We need someone who has passion for sales marketing business growth this is your chance to shine, · Kings Doors Ltd offers competitive salary attractive com ...
1 month ago
We're Siella Red — a bold and growing marketing and growth agency based in Lagos. · ...
1 week ago
Our client is a dynamic and forward-thinking company operating within the oil & gas sector. · Identify new business opportunities. · Develop strong client relationships. · ...
4 days ago
We're Siella Red - a bold and growing marketing and growth agency based in Lagos. · A chance to work on real client projects and campaignsOngoing mentorship and growth opportunitiesA flexible and creative team cultureThe opportunity to build a solid marketing portfolioPotential f ...
4 days ago
We are hiring a Social Media Manager to lead how Flutterwave shows up across social platforms. · ...
1 month ago
+Job summary · Related Motions seeks an experienced Digital Marketing Lead for media productions. · +Bachelor's degree in Marketing, Communications, Media, or related field. · Professional Certification in Digital Marketing is required. · ...
1 month ago
We are seeking a results-driven Channel Sales Manager to grow and manage our partner ecosystem driving revenue through resellers system integrators distributors and technology alliances. · ...
1 week ago
This is a full-time hybrid role for a Chief Commercial Officer (Technologies) based in Lekki, with flexibility for remote work. · Minimum of 12–15 years of experience in senior commercial leadership roles. · Bachelor's degree in Business Administration, Marketing, Information Tec ...
1 month ago
We're Hiring: Content & Community Growth Officer · Lekki Phase 1, Lagos | Full-Time | ₦200,000 · Kimberly's Group is looking for a proactive, results-driven professional to lead digital content strategy, grow online communities, and drive measurable engagement that supports rev ...
2 days ago
This is a full-time role for a Social Media Manager at ODG Solutions. The Social Media Manager will develop and implement comprehensive social media strategies to maximize brand awareness and engagement. · Create and schedule content. · Optimize social media accounts. · Monitor p ...
1 month ago
This is a full-time hybrid role for a Chief Sales Officer (Technologies) based in Lekki with flexibility for remote work. The Chief Sales Officer will be responsible for spearheading business planning and strategic initiatives managing sales and account relationships creating and ...
1 month ago
The Sales Executive will drive revenue growth by actively identifying and pursuing new business opportunities within the FX and cross-border payments space. · Sales & Business Development · Identify and pursue new sales opportunities within the FX and cross-border payments market ...
1 week ago
This is a full-time on-site role for a Sales Representative located in Lekki. The Sales Representative will be responsible for identifying and developing new business opportunities, building and maintaining strong client relationships, and meeting sales targets. · ...
1 month ago
We are looking for Business Development Managers across all regions in Nigeria. This role will primarily be responsible for sales of the company's products in Nigeria with key objectives to drive merchant and consumer onboarding, and achieve revenue growth.Meet or exceed sales qu ...
6 days ago
The Product Strategy Manager will lead go-to-market strategy and drive product adoption revenue growth. · ...
1 week ago