Open Market Trade Executives - Kano

Job summary

The company is seeking to hire a Trade Executive who will be responsible for managing the effective merchandising and optimal visibility of the company's brands within a network of open market stalls, wholesalers, and high-volume retailers.

Responsibilities

• Ensure optimal merchandising of the company's products across primary and secondary shelf locations.
• Adhere to and maintain brand-specific planograms and visual merchandising standards.
• Coordinate and oversee the deployment and usage of promotional materials (POSM), ensuring accurate implementation.
• Actively drive in-store sales through effective merchandising, promotion execution, and customer engagement.
• Capture accurate inventory stock positions across all relevant store shelves.
• Monitor stock rotation rates closely to understand product movement and identify opportunities to boost sales.
• Provide timely updates on stock availability, proactively addressing low-stock scenarios to avoid out-of-stock occurrences.
• Use insights from the Account Manager App to recommend replenishments and restocking actions with a clear focus on increasing sales turnover.
• Follow assigned store visitation routes, ensuring compliance with scheduled visits.
• Utilize the Account Manager App Check-In feature to authenticate store presence and activity duration.
• Maintain and update route completion status daily.
• Accurately record merchandising activities, inventory checks, and promotional activities through the Account Manager App.
• Leverage the AI-powered functionalities of the app to assist in data capture (OCR) and predictive analytics for inventory management.
• Regularly review mini-dashboard insights, including daily visit completion rate, total daily sales figures, and average in-store time to optimize productivity.
• Proficiently use the company's Account Manager App (Merchandiser Profile) to perform daily merchandising tasks.
• Engage effectively with app functionalities including geolocation check-ins, stock capture, planogram compliance checks, promotional activity audits, and AI-driven stock replenishment recommendations.

Job description