Digital-Marketing - Ikeja - ILotbet

    ILotbet
    ILotbet Ikeja

    2 days ago

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    Description
    Job Summary
    We are looking to hire a suitable candidate with verse experience in conducting market research, updating databases, writing content for the company, managing social media sites and running ads and campaigns.

    Responsibilities:

    Manage social media accounts and social media activities, ensuring that all pictures, audio, and videos to be published are of international standards in terms of grammar, content, and presentation
    Plan social content and maintain a content calendar
    Develop and monitor campaign budgets.
    Must know how to run adverts on social media platforms, using Google Analytics to track and monitor a website
    Knowledge of SEO and SEM
    Design and oversee all aspects of our digital marketing department including email marketing, display advertising campaigns, and WordPress website management
    Prepare accurate reports on our marketing campaign's overall performance
    Coordinate with advertising and media experts to improve marketing results.
    Identify the latest trends and technologies affecting our industry.
    Evaluate important metrics that affect our website traffic, service quotas, and target audience.
    Work with your team to brainstorm new and innovative growth strategies.

    Requirements and skills:

    Minimum academic qualification of OND in Marketing or a related field
    Proven working experience in digital marketing
    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    Experience in optimizing landing pages and user funnels
    Experience with A/B and multivariate experiments
    Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    Working knowledge of ad serving tools (e.g., DART, Atlas)
    Experience in setting up and optimizing Google Adwords campaigns.
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