No more applications are being accepted for this job
- Conduct thorough analyses of content performance across various platforms, including social media, websites, and other digital channels.
- Utilize analytics tools to assess key performance indicators (KPIs) such as engagement, reach, conversion rates, and other relevant metrics.
- Interpret complex data sets to extract meaningful insights and trends related to content consumption, audience behaviour, and user engagement.
- Generate comprehensive and insightful reports detailing content performance metrics, trends, and areas for improvement.
- Provide regular, clear, and concise reports to key stakeholders, showcasing the impact of content strategies
- Collaborate with the content team to identify areas for improvement in content creation, distribution, and optimization based on data-driven insights.
- Offer strategic recommendations to enhance the overall effectiveness of content strategies.
- Monitor and analyze competitors' content strategies to identify industry trends, benchmark against best practices, and recommend adjustments to our content approach.
- Collaborate with cross-functional teams, including content, marketing, SEO, and design, to align content efforts with broader organizational objectives
- Manage and leverage content analytics tools, ensuring accuracy, efficiency, and alignment with organizational goals.
- Stay abreast of industry trends, emerging technologies, and evolving analytics methodologies to continually enhance skills and knowledge.
Requirements: - Minimum academic qualification of Bachelor's degree in Computer Science, Marketing, Data Science, or a related field.
- Proven experience in content analysis, reporting, and data interpretation.
- Proficiency in analytics tools such as Google Analytics, social media analytics, and content management systems.
- Strong analytical and problem-solving skills.
- Excellent communication skills with the ability to convey complex data insights in a clear and understandable manner.
- Detail-oriented and able to manage multiple tasks in a fast-paced environment.
Content Analysis and Reporting specialist - Lagos, Nigeria - Pulse Nigeria
Description
Responsibilities: