Shopper & Customer Marketing Manager - Derma, CEWA - Lagos, Nigeria - Beiersdorf
Description
ABOUT THE COMPANY
At Beiersdorf we have been caring about skin since 1882. Throughout our history we have built trust by staying close to our consumers and developing innovative skin care brands that are tailored to their needs. We work as one global team, with one focus: making people feel good in their skin. Everywhere. Every day. As we head into the future, we want to become the number one skin care company in the world.
JOB SUMMARY
Main AccountabilitiesCategory Development: Translate category strategy road map from marketing into clear growth plans and lead implementation of same. Monitor and track category growth indices - Numeric and weighted distribution, share in handlers, market share and develop corrective action plans to drive performance.Campaign Plans Ownership: Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team. Lead brilliant execution of campaign plans, across channels/ touchpoints in collaborations with sales and brand teams.POS & POS Communication: POS excellence Using the right tools at the right locations (relevant touchpoints) on the Path to Purchase to maximizing POS VISIBILITY. Ensuring engaging communication at POS. Define picture of success by format/channel/country and make sure that same is executed. Reduce cost yet improve the quality of POS. Vendor Management.Promotions Planning: Planning, Approval and communication. PI, PD, PC, & TTC contribution planning. Liaising with Supply Chain for promo forecasting and bundling. Post Promotion analysis and making sure that corrective measures are taken.Assortment & Merchandising: Assortment management as per country/channel/format with objective of Sales and margin maximization. Planogram management- preparation and ensuring execution is done. Ensuring successful Implementation of Trax. Rolling out uniform Beauty Advisor Program for CEWA.New Launch Management: Define clear and concise GTM strategy. Outline distribution, sales and execution plans with SMART targets. Sharing new launch performance dashboard with the team.Position Reporting Line: The job holder reports directly to the Head of Sales, AME (Matrixed). Second reporting line to local market.
RESPONSIBILITIES
Campaign Plans Ownership:Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.Lead brilliant execution of campaign plans, across channels/ touchpoints in collaborations with sales and brand teams.POS & POS Communication:POS excellenceUsing the right tools at the right locations (relevant touchpoints) on the Path to Purchase to maximizing POS VISIBILITY.Ensuring engaging communication at POS.Define picture of success by format/channel/country and make sure that same is executed.Reduce cost yet improve the quality of POS.Vendor Management.Promotions Planning:Planning, Approval and communication.PI, PD, PC, & TTC contribution planning.Liaising with Supply Chain for promo forecasting and bundling.Post Promotion analysis and making sure that corrective measures are taken.Assortment & Merchandising:Assortment management as per country/channel/format with objective of Sales and margin maximization.Planogram management- preparation and ensuring execution is done.Ensuring successful Implementation of Trax.Rolling out uniform Beauty Advisor Program for CEWA.New Launch Management:Define clear and concise GTM strategy.Outline distribution, sales and execution plans with SMART targets.Sharing new launch performance dashboard with the team.Position Reporting Line:The job holder reports directly to the Head of Sales, AME (Matrixed). Second reporting line to local market.
REQUIRED SKILLS
Customer service, Teamwork, Pricing, price management, Customer support, CRM systems, Marketing
REQUIRED EDUCATION
Bachelor's degree