Marketing Communication Specialist - Abuja, Nigeria - Nile University of Nigeria
Description
ABOUT THE COMPANY
Faculty
Nile University consists of six faculties united by a commitment to providing education of the highest quality.
Every faculty is led by reputable academics dedicated to driving innovation in research and learning. Discover the programs available in each faculty.
JOB SUMMARY
Qualifications & Experience The candidate must have a minimum of Bachelor's Degree in Marketing, Advertising, Sales, or Business Administration, or a relevant equivalent. A master's degree would be advantageous years' cognate experience with proven track record of sales Management. Demonstrated proficiency in internet marketing techniques, technologies, and solutions. Exceptional understanding of brand building and management. Excellent organizational and project management skills. Excellent targeted content development skills. Ability to create clear and persuasive copy.
RESPONSIBILITIES
Job Description We are currently looking to engage a highly competent and result-oriented Marketing Communication Specialist with strong personal & professional integrity to join our dynamic workforce.Duties The Marketing Communication Specialist is responsible for the delivery of communications-related activities such as content development and public relations initiatives aimed at boosting the profile and awareness of the Nile Digital Business brand.He/she is expected to: Plan and execute integrated marketing campaigns to promote the organization's services. Develop and execute comprehensive communication and PR strategies aligned with organizational goals. Manage and maintain positive relationships with key internal stakeholders to facilitate easy access to newsworthy content. Create compelling content for press releases, speeches, newsletters, articles, and other communication materials. Create effective crisis communication. Manage the organization's social media presence, ensuring brand consistency and engagement. Monitor and analyse owned media (Facebook, Instagram, LinkedIn, Website, etc.) coverage, providing timely and insightful reports to the Marketing Communications Manager. Collaborate with internal teams (Sales, Creative, Digital Marketing, Academic, etc.) to ensure consistent messaging and alignment with overall business objectives. Build and maintain relationships with media outlets, journalists, influencers, agencies, etc. Stay informed about industry trends, competitor activities, and emerging issues to proactively address potential PR challenges. Ensure brand consistency across all marketing communications. Support the marketing team in promoting events through various channels.
REQUIRED SKILLS
Communication, Advertising, Marketing
REQUIRED EDUCATION
Bachelor's degree