Brand Communications Specialist - Lagos, Lagos State

Location: Abuja and Lagos state · Employment Type: Full time · About The Job · The brand communication specialist will be responsible for shaping and executing strategic communication initiatives. Will possess creative storytelling abilities Versatile, with broad-ranging audience ...

Job description

Location: Abuja and Lagos state

Employment Type: Full time

About The Job
The brand communication specialist will be responsible for shaping and executing strategic communication initiatives. Will possess creative storytelling abilities Versatile, with broad-ranging audience appeal, capable of engaging diverse audiences from ultra high-net-worth individuals to Gen-Z; will be essential in crafting compelling narratives that reinforce the organization's industry leadership.

Key Responsibilities

Brand Strategy & Campaigns
Develop and implement sophisticated branding and communication strategies aligned with long-term objectives.

Drive brand positioning efforts to establish a distinct and authoritative presence within the renewable energy sector.

Oversee and refine digital brand representation, ensuring a seamless and engaging online experience across platforms.

Conceptualize and execute multi-channel marketing campaigns that integrate digital, print, and experiential elements.

Conduct in-depth market analysis to identify emerging trends, competitive differentiators, and opportunities for strategic brand expansion.

Strengthen brand equity through strategic partnerships, sponsorships, and corporate social responsibility initiatives.

Develop thought leadership content and ensure active participation in industry conversations, conferences, and networking events.

Oversee the development of marketing materials and sales enablement content to support business development efforts.

Identify and implement innovative branding techniques to enhance market reach and engagement.

Monitor brand perception and develop strategies to address potential risks or reputation challenges.

Content Creation & Media Management
Develop high-impact content tailored for websites, social media, executive communications, and email marketing.

Direct the production of sophisticated visual and written marketing collateral, ensuring brand consistency.

Cultivate strong media relationships, managing press engagements, corporate communications, and thought leadership initiatives.

Oversee the curation and execution of high-profile corporate events, product launches, and public engagements.

Spearhead the development of compelling documentary-style content that highlights key projects and milestones.

Manage multimedia content creation, including video production, animations, and interactive digital content.

Optimize content strategies based on audience engagement analytics and performance metrics.

Maintain and update an editorial calendar to ensure consistent content publication across multiple platforms.

Oversee the production of internal communications, newsletters, and stakeholder reports.

Stakeholder Engagement & Cross-functional Collaboration
Build and sustain strategic relationships with key stakeholders, including customers, partners, and industry influencers.

Collaborate with cross-functional teams to ensure brand messaging remains consistent and impactful across all communication channels.

Direct the continuous evolution of digital platforms, optimizing engagement and user experience.

Establish and maintain comprehensive records of campaigns, public relations efforts, and stakeholder interactions.

Align branding efforts with internal teams, including business development, operations, and finance, to ensure cohesion across all departments.

Serve as a key point of contact for internal communications, ensuring that brand values and messaging resonate within the organization.

Develop stakeholder engagement strategies to strengthen partnerships and long-term relationships.

Performance Analysis & Reporting
Leverage data-driven insights to assess campaign performance, refine strategies, and maximize return on investment.

Deliver executive-level reports and presentations detailing brand performance metrics and strategic recommendations.

Implement and oversee digital analytics tools to track campaign effectiveness, audience engagement, and conversion rates.

Conduct competitive benchmarking and audience sentiment analysis to refine brand positioning and market approach.

Develop key performance indicators (KPIs) for marketing initiatives and provide regular performance updates to senior leadership.

Analyze consumer behavior and insights to inform branding decisions and strategy refinement.

Brand Standards & Documentation
Ensure rigorous adherence to brand guidelines, fostering consistency and professionalism across all communication touchpoints.

Develop and maintain comprehensive documentation of branding and communication processes to support knowledge continuity and scalability.

Establish a brand governance framework to ensure consistent application of brand identity across all platforms and materials.

Maintain an up-to-date repository of marketing assets, templates, and brand resources for internal use.

Regularly review and update branding materials to align with industry trends and organizational growth.

Qualifications & Experience
Bachelor's Degree in Communications, Marketing, Public Relations, or a related field.

Minimum of three years of progressive experience in branding, communications, or marketing, preferably within the renewable energy sector.

Expertise in digital marketing strategies, content creation, and corporate communications.

Proficiency in graphic design tools such as Adobe Creative Suite is advantageous.

Exceptional writing, editing, and verbal communication skills, with a demonstrated ability to craft compelling narratives.

Strong understanding of SEO, marketing automation, website management, and analytics tools.

Adept at managing multiple projects, meeting deadlines, and driving cross-functional collaboration.

Experience in photography and videography is a plus.

Ability to work independently while collaborating with teams in a fast-paced, dynamic environment.

Strong analytical skills to interpret marketing data and translate insights into actionable strategies.

Knowledge of crisis communication and brand reputation management is an added advantage.

Application Closing Date

31st May, 2025.

How to Apply

Interested and qualified candidates are to send their CV to using the Job Title as the subject of the email.