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- Develop and execute a comprehensive digital marketing strategy aligned with the company's objectives.
- Stay current with industry trends and emerging digital marketing technologies, and recommend strategic improvements.
SEO Strategy: - Develop and execute an effective SEO strategy to improve the company's online visibility and rankings on search engines.
- Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
- Monitor and report on SEO performance, making data-driven recommendations for improvements.
Email Marketing: - Plan and execute email marketing campaigns, including designing, segmenting, and tracking email campaigns.
- Develop engaging email content, subject lines, and calls to action to improve open rates and click-through rates.
- Analyze email campaign performance and adjust strategies for continuous improvement.
Content Creation: - Collaborate with the creative team to create SEO-optimized content for the company's website and blog.
- Ensure that content aligns with SEO best practices and drives organic traffic.
Analytics and Reporting: - Monitor and analyze website traffic, email engagement, and other digital marketing KPIs.
- Generate regular reports on SEO and email marketing performance, providing insights and recommendations.
Paid Advertising: - Oversee paid advertising campaigns on platforms such as Google Ads, social media, and display networks.
- Manage budgets, optimize campaigns, and track ROI.
Requirements: - Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing, with a minimum of 3 years in a similar role.
- Strong leadership and team management skills.
- Extensive knowledge of SEO, email marketing, content marketing, and paid advertising.
- Proficiency in digital marketing tools and analytics.
- Exceptional analytical and problem-solving abilities.
- Excellent written and verbal communication skills.
- Proven ability to drive ROI and meet business objectives.
- Creative thinking and innovation in marketing strategies.
If you are passionate about digital marketing, have a strong understanding of SEO best practices, and can create compelling email campaigns, we'd love to hear from you.
Digital Marketing Executive - Lagos, Nigeria - Landwey Investment Llimited
Description
Responsibilities:
Digital Strategy: